July 9, 2012

Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

June 15, 2012

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

June 8, 2012

Boldface Licensing + Branding, a celebrity beauty license company, has announced the launch of its initial license for color cosmetics: Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

May 24, 2012

The Retail Employees with Disabilities Initiative certainly is a noble cause, but more than that, this is a prime example of Walgreens' active pursuit of an experience with its audience through the mediums that that audience chooses — in this case, Twitter. It represents a new paradigm in marketing as drug retailers and others swap a consumer reach and brand identity proposition for one of engagement and presence.

May 23, 2012

Walgreens on Wednesday afternoon hosted a live chat on Twitter regarding its newly launched national Retail Employees with Disabilities Initiative, an in-store training program designed to help people with disabilities gain retail employment, and how that program soon will expand.

May 18, 2012

Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.

May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


May 14, 2012

A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

May 9, 2012

Almost 100 million Americans use social media to shop, according to a new survey.

April 26, 2012

An all-natural, zero-calorie soda brand announced that an actor will take over its Twitter page on Thursday.

April 20, 2012

Walgreens is helping to promote Earth Day 2012 with the offer of a 20% discount on select beauty, personal care items and other grocery and household needs on Walgreens.com.

April 18, 2012

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

April 16, 2012

Given all the attention around the hotly contested Express Scripts-Medco merger, we thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.

March 8, 2012

In a recent campaign, Walgreens used LocalResponse’s Direct Response to reach customers in-store to disseminate store promotions, such as flu shots and coupons for Kraft Foods’ Halls cough drops.

March 7, 2012

The Retail Industry Leaders Association, in partnership with Auburn University and with sponsorship from Accenture, on Wednesday released the third annual State of The Retail Supply Chain report.

March 1, 2012

Mom is being replaced by technology as the go-to source for culinary knowledge, according to a new report.

February 13, 2012

Walgreens on Friday launched @WAGSocialCare, a Twitter customer hotline that takes on complaints and praise from Walgreens customers via the social media site.

February 9, 2012

Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

January 30, 2012

Rite Aid is stocking up on items related to Valentine's Day to help customers celebrate the holiday, the retail pharmacy chain said Monday.

January 23, 2012

Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year's supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

January 13, 2012

Walgreens on Thursday took its failed negotiations with Express Scripts to Twitter, paying the social media site to promote the hashtag #ILoveWalgreens and setting off a barrage of tweets by tweeting "It's time to take a stand against @ExpressScripts. Tell them people want a choice by tweeting hashtag #ILoveWalgreens." According to Twitter, Walgreens tweeted 126 times on Thursday.

December 13, 2011

PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.