November 28, 2012

The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story.

November 1, 2012

CVS/pharmacy has announced that it is partnering with the American Diabetes Association as the sponsor of "A Day in the Life of Diabetes" campaign — a photo-sharing campaign on the ADA's main Facebook page.

September 24, 2012

Pharmacy staff, law-enforcement officials and loss-prevention personnel can follow updates about pharmacy robberies, burglaries and potential threats in their area through Twitter updates by a drug maker that developed a program to combat pharmacy crime.

September 19, 2012

Procter & Gamble Company and the National Breast Cancer Foundation have kicked off the fifth annual Give Hope program and its “Do It For the Girls!” campaign designed to rally women to take control of their breast health, take action and create an early detection plan in the fight against breast cancer.

September 18, 2012

The Department of Health and Human Services last week unveiled a new free Web-based application, MappyHealth, which utilizes Twitter to help track health concerns at the community level in real time.

September 18, 2012

Social media was the biggest topic of discussion as regional retail pharmacy executives from around the country gathered last month for the Southern Drug Stores Association's annual meeting.

September 5, 2012

Cesar has launched new Savory Delights canine meals that feature ingredient combinations and unique toppings.

July 31, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

July 9, 2012

Rite Aid is using its social networking sites to offer 10 days of deals for the summer, the retail pharmacy chain said Monday.

June 15, 2012

This month, DSN C2B Mobile Insights presents the Drug Store Shopping Report Card. We asked our C2Bers to rate their most recent trip to the drug store — or wherever it is they go primarily to shop for pharmacy and health and beauty items. We received more than 1,500 responses from all over the country.

June 8, 2012

Boldface Licensing + Branding, a celebrity beauty license company, has announced the launch of its initial license for color cosmetics: Khroma Beauty by Kourtney, Kim and Khloe Kardashian.

June 1, 2012

Consumers are using Pinterest to engage with retailers more than Facebook or Twitter, according to a survey released Thursday by Shop.org, ComScore and The Partnering Group.

May 24, 2012

The Retail Employees with Disabilities Initiative certainly is a noble cause, but more than that, this is a prime example of Walgreens' active pursuit of an experience with its audience through the mediums that that audience chooses — in this case, Twitter. It represents a new paradigm in marketing as drug retailers and others swap a consumer reach and brand identity proposition for one of engagement and presence.

May 23, 2012

Walgreens on Wednesday afternoon hosted a live chat on Twitter regarding its newly launched national Retail Employees with Disabilities Initiative, an in-store training program designed to help people with disabilities gain retail employment, and how that program soon will expand.

May 18, 2012

Coty announced on Friday the unveiling of its new corporate website, which modernizes the company's digital presence and is designed to reflect Coty's innovative "Faster. Further. Freer." corporate culture.

May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


May 14, 2012

A "live help" feature, detailed information about products and services, and access to personal account information are the three most important features consumers expect to find at a company's website, according to an annual survey by Oracle.

May 11, 2012

If you are a retailer that has yet to develop a smartphone application, then you need to read this.

May 9, 2012

Almost 100 million Americans use social media to shop, according to a new survey.

April 26, 2012

An all-natural, zero-calorie soda brand announced that an actor will take over its Twitter page on Thursday.

April 20, 2012

Walgreens is helping to promote Earth Day 2012 with the offer of a 20% discount on select beauty, personal care items and other grocery and household needs on Walgreens.com.

April 18, 2012

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

April 16, 2012

Given all the attention around the hotly contested Express Scripts-Medco merger, we thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.

March 8, 2012

In a recent campaign, Walgreens used LocalResponse’s Direct Response to reach customers in-store to disseminate store promotions, such as flu shots and coupons for Kraft Foods’ Halls cough drops.