February 18, 2014

To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts

January 30, 2014

UrgentRx began asking America where they would #WhipItOut with the launch of a provocative new campaign.

January 23, 2014

Avella Specialty Pharmacy on Thursday was recognized in Chief Executive magazine’s first list of the “Mid-Market Elite.” Avella joins other highly-regarded companies, including Twitter, LinkedIn and LifeLock, in receiving this honor that is given to 100 companies.

January 21, 2014

With Super Bowl XLVIII only weeks away, Procter & Gamble’s Gillette has announced the chance for football fans to score last-minute tickets to The Big Game.

January 7, 2014

As awards season kicks off, Walgreens is teaming up with Procter & Gamble to host a Twitter party and provide beauty mavens with an opportunity to win a “fab bag,” which will be featured during the People’s Choice Awards on Jan. 8.

January 2, 2014

The Food and Drug Administration is cracking down on companies claiming their products can speed recovery from concussions, according to a consumer update posted Wednesday.

December 26, 2013

Publix Super Markets has donated $25,000 to a local hunger-relief organization, the Florida-based supermarket chain said.

December 5, 2013

College students are using popular social media platform Twitter to talk about prescription drugs, and it turns out those brief, 140-character messages are saying a lot about medication abuse and misuse.

October 8, 2013

Folgers is launching a new online community for fans to read and share good news through social networking feeds.

September 19, 2013

Duane Reade on Wednesday announced that the New York City drug store retailer has become Twitter's most followed retail chain in the drug, food and mass Arena worldwide.

September 13, 2013

Omron on Friday announced it is partnering with Earndit to offer users of its Omron Activity Monitor and Weight Loss Tracker rewards for being active.

September 12, 2013

Designer Protein announced it is celebrating the 20th anniversary of its Designer Whey protein brand beginning today with the giveaway of free 20th anniversary temporary tattoos at DesignerWhey.com/20th/ and a Twitter chat.

September 5, 2013

The National Community Pharmacists Association recently put out a call for pharmacists to participate in an Oct. 3 "Tweet-a-Thon: Pharmacists Helping Patients."

September 3, 2013

Duane Reade in late August surpassed 1 million Twitter followers, and will be celebrating the accomplishment at its 40 Wall St. location on Tuesday during an invitation-only event.

August 26, 2013

Representatives at Edge shave gel have announced the return of Edge Irritation Solutions, a campaign designed to relieve irritations for men one tweet at a time.

August 21, 2013

E.p.t, creator of the home pregnancy test, announced Wednesday the launch of a new Twitter contest for Labor Day celebrating moms in labor.

August 8, 2013

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category.

August 2, 2013

Hair care brand Alberto VO5 has declared August "National Anti-Frizz Month."

July 23, 2013

Bare For Men, a hair removal system designed and developed in Australia, is now available in the United States at Duane Reade locations.

July 18, 2013

Following the cacophony of tweets from Bostonians regarding a Rolling Stone cover featuring Boston Marathon bombing suspect Dzhokhar Tsarnaev, Walgreens, Rite Aid and Kmart joined CVS/pharmacy and announced that they would not stock the magazine altogether.

June 27, 2013

Pfizer Consumer Healthcare announced today that Advil is the official pain reliever of Tough Mudder, a 10 mi to 12 mi obstacle course, as part of the Advil Relief in Action campaign that celebrates volunteers who don’t let pain get in the way of providing relief to others.

June 17, 2013

Kmart is distancing itself from a parody of its viral "Ship My Pants" ad on YouTube that many are saying goes too far, crossing the line from edgy to racist.

June 7, 2013

Jones Soda Co. and Fiat today announced their “Jonesin’ for a Fiat 500e” summer photo contest, part of a larger, integrated marketing campaign for Jones Soda and Fiat to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer.