September 5, 2013

The National Community Pharmacists Association recently put out a call for pharmacists to participate in an Oct. 3 "Tweet-a-Thon: Pharmacists Helping Patients."

September 3, 2013

Duane Reade in late August surpassed 1 million Twitter followers, and will be celebrating the accomplishment at its 40 Wall St. location on Tuesday during an invitation-only event.

August 26, 2013

Representatives at Edge shave gel have announced the return of Edge Irritation Solutions, a campaign designed to relieve irritations for men one tweet at a time.

August 21, 2013

E.p.t, creator of the home pregnancy test, announced Wednesday the launch of a new Twitter contest for Labor Day celebrating moms in labor.

August 8, 2013

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category.

August 2, 2013

Hair care brand Alberto VO5 has declared August "National Anti-Frizz Month."

July 23, 2013

Bare For Men, a hair removal system designed and developed in Australia, is now available in the United States at Duane Reade locations.

July 18, 2013

Following the cacophony of tweets from Bostonians regarding a Rolling Stone cover featuring Boston Marathon bombing suspect Dzhokhar Tsarnaev, Walgreens, Rite Aid and Kmart joined CVS/pharmacy and announced that they would not stock the magazine altogether.

June 27, 2013

Pfizer Consumer Healthcare announced today that Advil is the official pain reliever of Tough Mudder, a 10 mi to 12 mi obstacle course, as part of the Advil Relief in Action campaign that celebrates volunteers who don’t let pain get in the way of providing relief to others.

June 17, 2013

Kmart is distancing itself from a parody of its viral "Ship My Pants" ad on YouTube that many are saying goes too far, crossing the line from edgy to racist.

June 7, 2013

Jones Soda Co. and Fiat today announced their “Jonesin’ for a Fiat 500e” summer photo contest, part of a larger, integrated marketing campaign for Jones Soda and Fiat to celebrate the companies’ new products, Natural Jones Soda and the automobile company’s all-new, all-electric Fiat 500e, which are both launching exclusively in California this summer.

May 30, 2013

The challenge for retailers and consumer packaged goods manufacturers these days is how to make a molehill out of a mountain. Big data can seem overbearing to many as they try to ascertain how to mine actionable insights out of those reams of data, all while maintaining the speed to market that today's retail climate demands.

May 6, 2013

In recognition of "Melanoma Monday," L'Oréal Paris has released a new survey on melanoma awareness and prevention among women of all skin tones, and announced a philanthropic alliance with the Melanoma Research Alliance.

April 21, 2013

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

March 29, 2013

Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

March 4, 2013

Cheetos is mixing things up with its new Cheetos Mix-Ups snack mixes, which combine four Cheetos snack flavors in various shapes in one shareable bag. The brand, part of PepsiCo's Frito-Lay division, also announced that its spokescat, Chester Cheetah, has joined Twitter as @ChesterCheetah and is asking fans to tweet their opinions of the new snack.

February 21, 2013

Dove, a Unilever brand, has launched a multiplatform, social media marketing campaign to reveal the “truth” about the body cleansers consumers purchase. The “Dove Truth Files: Reveal the Truth, Reap the Rewards” campaign asks women to put their detective skills to the test comparing their bar and body wash to Dove brand Body Wash and Beauty Bars to see which provides superior care for their skin for a chance to win more than 20,000 instant prizes.

January 28, 2013

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

January 25, 2013

"Too sick to go to work, but not sick enough not to tweet about it" Twitter users are helping to predict flu trends.

November 28, 2012

The sales figures are in for Black Friday and Cyber Monday, but the numbers don’t tell the whole story.

November 1, 2012

CVS/pharmacy has announced that it is partnering with the American Diabetes Association as the sponsor of "A Day in the Life of Diabetes" campaign — a photo-sharing campaign on the ADA's main Facebook page.

September 24, 2012

Pharmacy staff, law-enforcement officials and loss-prevention personnel can follow updates about pharmacy robberies, burglaries and potential threats in their area through Twitter updates by a drug maker that developed a program to combat pharmacy crime.

September 19, 2012

Procter & Gamble Company and the National Breast Cancer Foundation have kicked off the fifth annual Give Hope program and its “Do It For the Girls!” campaign designed to rally women to take control of their breast health, take action and create an early detection plan in the fight against breast cancer.

September 18, 2012

The Department of Health and Human Services last week unveiled a new free Web-based application, MappyHealth, which utilizes Twitter to help track health concerns at the community level in real time.