August 24, 2014

Twitter is all about real-time moments, and with 1 billion tweets taking place every two days, there are literally billions of opportunities for brands to connect with consumers.

June 23, 2014

This summer, Gillette Venus is asking women to embrace their spontaneous side and celebrate all the on-the-go and leg-baring moments this season brings via partnership with video blogger Tessa Violet.

June 18, 2014

I get a lot of questions about which brands are winning with social media, and why.

June 11, 2014

Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.

June 6, 2014

Ethnic hair care brand Creme of Nature has named Africa Miranda — singer, model, activist and star of Bravo's docu-drama TV show "The New Atlanta," — as its new brand ambassador. Miranda already is featured as one the models for Creme of Nature's Argan Oil from Morocco product line.

May 23, 2014

Beer brand Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

May 15, 2014

I have long believed that the lines that traditionally divided one channel of retail from another are long gone.

May 6, 2014

Walgreens was one of a number of companies to register trademarks under the new .cool domain name, according a report published Tuesday by the Domains, with the registration of both Beauty.cool and pharmacy.cool.

April 21, 2014

ABC News will be hosting a live twitter chat focusing on pain management on Tuesday, April 22, at 1 p.m., as part of the news agency's next ABC News National Tweet Chat.

March 13, 2014

Beauty retailer Sephora has unveiled its new Beauty Board, a social shopping platform to engage shoppers through beauty images and allow them to post, share, browse and shop Sephora’s photo gallery directly on the retailer's web site, the mobile site, iPhone and Android apps.

March 10, 2014

5-hour Energy on Monday will head over to Twitter in an effort to help battle the fatigue that comes with losing an hour of sleep to Daylight Savings Time.

March 10, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts.

February 18, 2014

To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

February 14, 2014

Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts

January 30, 2014

UrgentRx began asking America where they would #WhipItOut with the launch of a provocative new campaign.

January 23, 2014

Avella Specialty Pharmacy on Thursday was recognized in Chief Executive magazine’s first list of the “Mid-Market Elite.” Avella joins other highly-regarded companies, including Twitter, LinkedIn and LifeLock, in receiving this honor that is given to 100 companies.

January 21, 2014

With Super Bowl XLVIII only weeks away, Procter & Gamble’s Gillette has announced the chance for football fans to score last-minute tickets to The Big Game.

January 7, 2014

As awards season kicks off, Walgreens is teaming up with Procter & Gamble to host a Twitter party and provide beauty mavens with an opportunity to win a “fab bag,” which will be featured during the People’s Choice Awards on Jan. 8.

January 2, 2014

The Food and Drug Administration is cracking down on companies claiming their products can speed recovery from concussions, according to a consumer update posted Wednesday.

December 26, 2013

Publix Super Markets has donated $25,000 to a local hunger-relief organization, the Florida-based supermarket chain said.

December 5, 2013

College students are using popular social media platform Twitter to talk about prescription drugs, and it turns out those brief, 140-character messages are saying a lot about medication abuse and misuse.

October 8, 2013

Folgers is launching a new online community for fans to read and share good news through social networking feeds.

September 19, 2013

Duane Reade on Wednesday announced that the New York City drug store retailer has become Twitter's most followed retail chain in the drug, food and mass Arena worldwide.

September 13, 2013

Omron on Friday announced it is partnering with Earndit to offer users of its Omron Activity Monitor and Weight Loss Tracker rewards for being active.