Colgate-Palmolive’s Speed Stick antiperspirant line has teamed up with NASCAR driver Cole Whitt to celebrate the 2015 season with an exclusive online sweepstakes with a chance to join Whitt at one of his NASCAR races this year.
Walgreens once again served as the official retail partner for the People’s Choice Awards in January and teamed up with Procter & Gamble to promote the role of their brands in helping consumers meet New Year resolutions.
The Big Bang Theory may have been the big winner at last week’s People’s Choice Awards, but Walgreens and Procter & Gamble got a pretty big bang of their own from the event, when the two companies leveraged the broad appeal of the highly popular televised event and the power of social media to drive the business and engage customers.
Locally relevant and personalized ads move shoppers from their screens into store aisles. That’s according to the findings of a recent study by G/O Digital, a provider of local, integrated digital marketing solutions.
Smucker's brand is utilizing a new photo promotion to celebrate the joy in making someone's day a bit brighter, no matter how small the act. Sharing these moments will let consumers win prizes each week, or win a $10,000 kitchen makeover.
Millennial shoppers are nearly three times as likely as other generations to use social media as a pre-purchase research tool; however, many increasingly are looking beyond Facebook to other social media channels, according to Marketing to Millennials, a research study from the consumer and retail group at Market Strategies International.
Ethnic hair care brand Creme of Nature has named Africa Miranda — singer, model, activist and star of Bravo's docu-drama TV show "The New Atlanta," — as its new brand ambassador. Miranda already is featured as one the models for Creme of Nature's Argan Oil from Morocco product line.
Walgreens was one of a number of companies to register trademarks under the new .cool domain name, according a report published Tuesday by the Domains, with the registration of both Beauty.cool and pharmacy.cool.
Beauty retailer Sephora has unveiled its new Beauty Board, a social shopping platform to engage shoppers through beauty images and allow them to post, share, browse and shop Sephora’s photo gallery directly on the retailer's web site, the mobile site, iPhone and Android apps.
Pinterest will emerge as a stronger alternative to Facebook and Twitter, according to global research and analytics firm Blueocean Market Intelligence. The company analyzed the online data of the nation’s top 100 retailers from September through December 2013 as part of its ongoing study assessing the business impact of top retailers’ social media efforts.