August 8, 2013

There hasn't been a lot of growth in intimacy health lately, with the exception of intimacy enhancement devices, which are up 16.5% to a relatively small $26.2 million base for the 52 weeks ended June 16, according to IRI. But there is plenty of opportunity to drive growth into the category moving forward, especially with the Millennials entering the marketplace.

February 25, 2013

Trojan is about to enter the personal lubricant business, Jim Craigie, chairman and CEO for Church & Dwight, told analysts last week at the 2013 Consumer Analyst Group of New York Conference.

February 13, 2013

Church & Dwight's yellow-cab promotion highlighting its Trojan brand during Condom Awareness Week may have hit a snag, AdAge reported Tuesday.

February 12, 2013

To help mark Condom Awareness Week, Trojan Brand Condoms has deployed a fleet of Trojan Safe Ride taxis to drive home facts about condoms.

January 4, 2013

Technology and sexual health will merge at the 2013 International Consumer Electronics Show here with executives from Standard Innovation making feature presentations and Church & Dwight targeting the show with a personal massager giveaway as part of its campaign to initiate a trial that started in November 2012.

November 8, 2012

Church & Dwight will be initiating trial of its Trojan Vibrations personal massagers with a multi-city giveaway, the company announced Wednesday.

July 30, 2012

A number of smaller manufacturers of male contraceptives are launching into the market to challenge the big three: Church & Dwight (72.8% dollar share in the category), Ansell Healthcare (11.6% dollar share) and Reckitt Benckiser (11.5% dollar share).


February 23, 2012

Church & Dwight on Thursday launched content aimed at giving Americans the facts about condoms as part of the National Condom Month designation for February.

November 4, 2011

The personal massager category still is small at only $3.2 million for the 12 weeks ended Sept. 4, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart), but the growth rate is trending at a 20.6% clip.


August 24, 2011


The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month.

August 5, 2011

Church & Dwight will be placing some significant heft behind its Trojan brand in the coming year with the launch of a line of full-sized personal massagers under the Trojan brand.

July 29, 2011

Church & Dwight on Thursday evening kicked off a guerilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.

April 27, 2011

Trojan is expanding its Vibrations line of products with two new personal massager devices.

January 6, 2011

Church & Dwight on Tuesday morning unveiled its latest personal massager — Trojan Vibrating Twister — at the Consumer Electronics Show. Also showcased at the electronics show was Trojan BareSkin, the thinnest condom in brand history, Trojan Vibrating Pulse personal massager and Trojan Ecstasy Fire & Ice condoms with personal lubricants on both the interior and exterior of the condom.

December 27, 2010

In an unconventional move for a condom maker, Church & Dwight's Trojan brand will have a booth at CES.

September 27, 2010

Condom producer Trojan is launching a new line of vibrators, the company said Tuesday....

August 17, 2010

Church & Dwight and the Palms Casino Resort on Tuesday announced a partnership featuring a...

June 6, 2010

Beginning this fall, customers shopping intimacy health are going to get a whole new eyeful...

March 14, 2010

Intimacy health continues to be a hot commodity throughout retail pharmacy, especially as retailers and...