October 24, 2011

Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

April 7, 2011

Wrigley is packing a new type of gum in its "down under" market.

February 10, 2011

Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

February 1, 2011


Continued product innovation in the sugarless gum segment helped push dollar sales ahead nearly 5% for the 12 weeks ended Nov. 28, 2010, according to SymphonyIRI Group.


January 5, 2011

Supplier News — A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold. Sun Drop is made with orange juice and caffeine. DPS’ sudden focus on Sun Drop stems from the company’s interest in directing consumer interest to flavored sodas, a noncola segment of the soft drink industry in which the company specializes.



December 9, 2010

Trident is rolling out a new gum lineup called Trident Vitality that includes a new flavor, Vigorate, which contains "10% of the daily value of vitamin C" in each piece, according to the company.

October 14, 2010

Trident gum is offering New Yorkers free cab rides in line with the launch of...

May 10, 2010

Advertisements for gum boasting long-lasting flavor may yield big bucks for its makers....

January 10, 2010

Sugar-free gum is one of the hottest areas of the confection aisle, with sales estimated...