Hy-Vee has hired an NBA player to promote health and fitness among children around the Midwest, the supermarket chain said.
Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.
Beiersdorf’s Aquaphor brand is the new title sponsor of the New York City Triathlon.
An energy product formulated with Sustamine, an ingredient created by Kyowa Hakko USA, has hit the market.
Nestle Performance Nutrition and its PowerBar brand have teamed up to introduce a new energy bar for women.
Jack Black is promoting its new Performance Remedy sports therapy collection by sponsoring the Revolution3 Triathlon.
The Mentholatum Co. on Jan. 8 announced its title sponsorship of select Ironman 70.3 events,...