February 25, 2013

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

February 20, 2013

Vitacare has introduced a new product line designed for people with sensitive teeth, the company said.

January 31, 2013

Colgate-Palmolive announced on Thursday an increase in worldwide net sales and net income for the fourth quarter as strong sales of Colgate Optic White and Colgate Optic White Enamel White toothpastes helped fuel toothpaste market share in the United States.

January 30, 2013

A ban on importing and selling animal-tested cosmetics products and ingredients will enter into force in March. The ban affects all cosmetics, including toiletries and beauty products.

December 12, 2012

Organix-South, whose products are sold at health food stores, pharmacies, yoga studios and other outlets, has expanded its oral care line by introducing TheraNeem Naturals dental floss in mint and cinnamon flavors.

November 13, 2012

Colgate-Palmolive has hired pop music group One Direction to help promote three of its oral care products, the company said Tuesday.

October 25, 2012

Colgate-Palmolive reported on Thursday a dip in third-quarter sales and unveiled a four-year restructuring program that involves a 6% reduction in its global employee workforce.

September 18, 2012

The teeth-whitening strips segment has lost some of its luster, according to data from SymphonyIRI Group, likely due in part to the economy, but that doesn’t necessarily mean that products that promise to whiten teeth are losing popularity.

September 18, 2012

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


September 6, 2012

Tom's of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

August 23, 2012

Oral care brand Rembrandt is expanding its product portfolio with its new Gentle White toothpaste, which is geared toward people prone to canker sores.

August 16, 2012

There’s good news for retailers and manufacturers of at-home teeth whitening solutions, as new research indicates that most consumers seeking a brighter smile will tend to opt for at-home options compared with professional whitening services.

July 31, 2012

Colgate-Palmolive announced in late July its second-quarter results and indicated that North American business remains solid, with market share on the rise in such categories as toothpaste and manual toothbrushes.

July 31, 2012

Kiss My Face, a maker of natural beauty and personal care products, is expanding its portfolio of oral care products with two toothpastes: Triple Action Fluoride and Fluoride Free.

July 31, 2012

Tom’s of Maine, a maker of natural personal care products, has announced the return of its Propolis & Myrrh Gingermint baking soda toothpaste.

July 30, 2012

As reported by Drug Store News, toothpastes that aim to better deliver such 
value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.


July 12, 2012

Procter & Gamble’s Crest + Oral-B have teamed up to help dentists ensure the best oral health for the athletes of the London 2012 Olympic Games.

July 5, 2012

Emerging biotech company Theodent has received the Red Dot International design award for the innovative product design of its “chocolate toothpaste.”

April 26, 2012

Colgate-Palmolive announced a boost in North America net sales for the first quarter and a gain in its share of the toothpaste market, thanks in part to the launch of Colgate Optic White and Colgate Sensitive Pro-Relief toothpastes, the company said Thursday.

April 25, 2012

World Centric, which creates compostable products made from plants, not petroleum, has launched a line of compostable toothpastes and travel cases.

April 12, 2012

Dr. Fresh, an oral care products manufacturer known for its FireFly toothbrush, has entered a new licensing agreement to serve as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products.

March 8, 2012

Toothpastes that promise to deliver value-added benefits, such as whitening teeth or battling tooth sensitivity, are helping to brighten sales.


March 2, 2012

Television producer and fashion journalist Rodner Figueroa is sharing his secret to a white smile on the set of the new Colgate Optic White commercial in Miami.

February 10, 2012

Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.