October 18, 2011

In a four- to 12-week period, power brushes with oscillating-rotating technology, pioneered by Oral-B, reduce plaque and gingivitis more than power brushes that move laterally from side-to-side, known as sonic, according to the Cochrane Collaboration, an independent healthcare research group.

September 12, 2011

Innovation — and a bit of fun for the little ones — is the name of the game when it comes to manual and power toothbrushes as manufacturers look to grab consumers’ attention.


August 11, 2011

A lot of prescription and OTC medications carry the side effect of dry mouth, and while it usually is a mere nuisance that quickly passes, its severe forms can increase the risk of mouth sores, infections and tooth decay, especially among elderly patients.

August 2, 2011

In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

August 2, 2011

Dr. Fresh has announced the introduction of its new pink Barbie rotary toothbrush, the newest cousin to the manufacturer’s popular FireFly light-up toothbrush.

June 8, 2011

Oasis Consumer Healthcare, a maker of oral health products, has announced the launch of Oasis Age Essential, which it is positioning as the first over-the-counter, clinical-strength formula designed to support the changing mouth conditions of adults ages 50 years and older.

March 3, 2011

Procter & Gamble officially announced the launch of its new Crest 3D White 2-hour Express Whitestrips and Crest 3D White Advanced Vivid Enamel Renewal toothpaste, which are the latest additions to the Crest 3D White collection.

February 16, 2011

HealthWarehouse.com and GC America on Wednesday announced a partnership to distribute MI Paste, a professional dental product that helps strengthen teeth and aids in keeping them cavity-resistant.

February 8, 2011

Phoenix-Lazerus recently announced that both the National Institutes of Health and the Mayo Clinic now recommend the company’s Save-A-Tooth product be included as part of any first aid kit.

February 2, 2011

In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature's Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands' products via each other's websites.

January 12, 2011

Dr. Fresh's FireFly children's toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance.

January 3, 2011

Sunstar Americas, a maker of Gum and Butler brand products, is offering its Gum Soft-Picks in new 15- and 80-count packages.

December 7, 2010

Plackers, a maker of disposable dental flossers, has expanded its line of oral care products with Brush and Learn by Plackers Kids, a series of musical toothbrushes for children.

November 29, 2010

Crest Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the new Pros in the Profession award program. The brand also has introduced the new Clinical Pro-Health System for gingivitis.

October 6, 2010

Procter & Gamble's Crest has announced the introduction of its new Crest Pro-Health Complete Rinse...

September 29, 2010

The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity...

September 27, 2010

Plackers oral care brand has partnered with Oral Health America on the Fall for Smiles...

September 26, 2010

Colgate-Palmolive Canada has introduced its new Colgate Sensitive Pro-Relief toothpaste, which is positioned as the...

August 19, 2010

Procter & Gamble is targeting the tween market with the launch of its new Crest...

July 19, 2010

Water Pik, a developer and manufacturer of personal healthcare products, has developed the new Waterpik...

June 27, 2010

Procter & Gamble's Crest Pro-Health sensitive shield kicked off the Summer of Sensitivity campaign Monday...

March 30, 2010

Colgate has introduced a new line of professionally inspired toothpaste dubbed Colgate ProClinical....

March 15, 2010

Crest Pro-Health has launched Sensitive Shield, a sensitivity toothpaste that blocks the painful triggers from...

February 28, 2010

Procter & Gamble is going 3-D with its new Crest and Oral-B 3D White collection,...