Dr. Fresh, a designer and manufacturer of oral care products, has unveiled the Reach Total Care collection, a trio of toothbrushes that clean teeth and offer specialized capabilities including whitening, plaque removal and flossing.
Oral care company Sunstar Americas has added three new lines of children’s toothbrushes featuring characters from Saban’s Power Rangers, Lalaloopsy and DreamWorks Animation’s “How to Train Your Dragon 2.”
Oral care company Orabrush has announced Target as the most recent retailer to carry its patented tongue cleaner and tongue foam nationwide. Orabrush’s oral care products are sold in more than 30,000 retail stores worldwide.
Innovation is helping to bolster sales of power toothbrushes. According to SymphonyIRI Group, a Chicago-based market research firm, sales of power toothbrushes rose more than 3% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).
After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.