May 9, 2013

With the successful launch of Purell Advanced hand sanitizer last year, Purell Consumer has helped bring some excitement back to the category.

February 17, 2012

GoJo is gearing up for the 2012-2013 cough-cold season with a new lineup of Purell hand sanitizers, a factor that breathes new life into a commoditized category. Drug Store News caught up with Tim Cleary, sales VP for Purell Consumer, for the scoop on the relaunch.


May 23, 2011

Success is often one of the biggest blind spots a company can have, because you’re so busy doing well you don’t have the time to assess what it is you’re doing.

February 18, 2011

Gojo Industries this past fall reacquired its Purell hand-sanitizer brand from Johnson & Johnson and is currently putting the pieces in place to reassume a category leadership role for waterless hand washing.


The endeavor is not without its challenges. Today, hand sanitizers are a highly commoditized category. And though sanitizers certainly benefited from increased awareness associated with last year’s H1N1 pandemic, that awareness didn’t translate into sales; the $100-million-plus category is down 35.4% in 2010, according to SymphonyIRI Group data.