December 6, 2013

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has announced a new partnership with acclaimed clothing designer and Council of Fashion Designers of America member Tracy Reese.

October 10, 2013

The launch of Procter and Gamble’s ZzzQuil helped to lift sales in the sleep category — both in terms of dollar sales and physical placement.

May 29, 2013

Arm & Hammer announced a new ultra-concentrated Ultra Power 4X laundry detergent, which the company states has powerful stain-fighters and two scoops of baking soda to make clothes cleaner and fresher.

April 10, 2013

OxiClean, a trademark of Church and Dwight, has launched a new 2-in-1 laundry booster designed to clean tough stains and help protect the intensity of colors.

March 21, 2013

Wisk, a Sun Products brand, launched today a new detergent to its cleaning lineup: Wisk Deep Clean PowerBlasts.

February 27, 2013

Sun Products, makers of such laundry brands as Wisk and Snuggle, has launched a new All detergent: All Fresh and Sensitive.

February 26, 2013

Nearly two-thirds of Hispanic consumers have discarded garments ruined by bleach or home remedies up to five times per year, according to a new survey by Procter & Gamble's Tide division.

October 24, 2012

Tide has introduced Tide plus Febreze Freshness Sport, a new detergent designed to remove tough stains and odors from sports apparel.

August 6, 2012

Tide is relaunching its Tide plus bleach alternative detergent with a new name.

July 16, 2012

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


March 26, 2012

Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product.

March 15, 2012

Procter & Gamble is supporting the recent launch of Tide Pods, the brand's three-chamber unit dose laundry detergent, by tapping singer and actor Jencarlos Canela to show Hispanic consumers how the product is unlike any other laundry product on the market.

February 23, 2012

Procter & Gamble this week launched Tide Pods, a three-chamber liquid unit dose detergent.

May 25, 2011

Procter & Gamble's Tide brand is bringing its mobile laundry program to Missouri to provide free laundry services to victims of the recent tornadoes in the area.

May 17, 2011

Procter & Gamble is taking its packaging for three of its laundry products to the past.

February 28, 2011

Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents.

January 12, 2011

Tide announced that its mobile laundry program has developed a partnership with the American Red Cross to further expand its disaster relief efforts.

September 27, 2010

Tide is enhancing its professional laundry line with new innovations....

September 6, 2010

Shortly after announcing the expansion of its Future Friendly initiative, Procter & Gamble said that...

August 3, 2010

Tide named five-time Grammy Award winner Faith Hill as the new ambassador for its Tide...

July 18, 2010

Procter & Gamble's Tide detergent brand has developed a multifaceted marketing partnership with 20th Century...

June 23, 2010

Nearly one year after it debuted in test markets, it seems that Procter & Gamble...

June 6, 2010

Detergents are increasingly going green. More liquid dish and laundry detergents are making their way...

February 9, 2010

Stains and odors are no match for tennis superstar Venus Williams, who has teamed up...