Manufacturers are striving to jazz up the bath and body segment with new, spa-inspired fragrances and formulations as sales show a ho-hum attitude among beauty shoppers.
Champneys, a spa established in 1925, now has brought its 90-year heritage in health and beauty stateside with the introduction of a line of bath and body products at Target in March.
A shift in consumers’ shopping behavior to one that is focused on value, coupled with a desire to escape everyday stresses, likely helped drive the growth of bath and body scrubbers/massagers.