Competition between beauty brands and services, and even experiences like vacations and entertainment, is altering the beauty landscape as nearly 6 million fewer women in the United States shopped for beauty in 2014, according to the NPD Group.
The U.S. prestige beauty industry reached $11.2 billion and grew 3% in dollar sales in 2014, compared with 2013, according to global information company the NPD Group, with makeup experiencing the healthiest gain, 6%, while fragrance dollars grew 2% and skincare increased by 1%.
While prestige anti-aging products remain popular, beauty mavens are adopting a broader range of such specialized offerings as skin care masks, which experienced growth of 53% for the 12 months ended November 2014, according to The NPD Group.
Prestige lip color sales in the United States experienced a 24% increase in dollar sales during the month of November as the bold lip trend shows little signs of fading, according to global information company, The NPD Group.
The NPD Group reports that sales of prestige facial skin care masks grew in the United States, United Kingdom, Italy, and Spain during the 12 months ended June 2014. This growth helped to drive 2% value increases for overall facial skin care sales in both the United States and the United Kingdom, and offset the segment declines in Italy and Spain.
Most fine fragrance users also use some type of a scented body product, according to new research by global information company the NPD Group, representing significant opportunities for the fragrance industry.
Men’s fragrance juice sales at prestige drove positive dollar performance for the overall fragrance category in the United States and United Kingdom between November 2012 and October 2013, according to research by The NPD Group.
The Generation Y group is beginning to take notice and fight the signs of aging, according to the NPD Group, a provider of information and advisory services. According to NPD’s latest Women’s Skincare In-Depth Consumer Report, 39% of women ages 25 years to 34 years say anti-aging is an important benefit they look for in facial skin care products.
U.S. dollar sales of prestige department store beauty products grew 6% in the 12 months ending August 2013 compared with the year-ago period, driven by strong growth in makeup and skin care, according to the NPD Group.
The global prestige beauty market experienced mixed results in the first half of 2013 but the U.S. prestige beauty market posted an 8% gain during the first six months of the year, according to the NPD Group.
One of the hottest trends currently making waves in the beauty industry is oil. Whether it is rose hip seed oil, Argan oil, jojoba oil, olive oil or Kukui oil, incorporating oil into a skin care regimen is the buzz.