February 18, 2015

The Mentholatum Co., a division of Japan's Rohto Pharmaceutical Co., is expanding distribution of its Hada Labo Tokyo skin care in the Northeastern and Florida markets with Bed Bath & Beyond’s Harmon Face Values.

August 5, 2013

Softlips lip balm announced the company will offer an innovative twist on lip hydration with the brand's latest portfolio addition.

July 1, 2013

The Mentholatum Company will promote its Rohto Cooling Eye Drops at the UFC Fan Expo in Las Vegas July 5-6.

September 12, 2012

The Mentholatum Co.’s Softlips brand has announced the launch of a new Halloween-themed lip balm that is hitting retail stores in early September.

April 5, 2012

Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

January 3, 2012

The Mentholatum Co. has announced that an independent testing group has found its Oxy Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”


December 6, 2011

The Mentholatum Co. has announced that an independent testing group has found its OXY Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”

December 5, 2011

The Mentholatum Co., which makes Softlips lip care products, is inviting its more than three-quarters of a million Facebook fans to vote on the new flavor that will launch exclusively at Target stores in the spring.

May 23, 2011

The Mentholatum Co. has updated the packaging of its lip care line Softlips to include a new logo and graphics, although the company retained Softlips’ signature slender sticks and the light flavors/formulas.

May 3, 2011

The Mentholatum Co. has updated the packaging of its lip care line.