According to a study by the University of Pittsburgh School of Medicine, text-message reminders do not increase the likelihood an expecting mother will receive a flu shot, Reuters reported.

In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.

Walgreens on Thursday launched a text messaging refill reminder functionality that allows patients to complete prescription orders.

Pharmacy technology company PDX and mobile application maker Acclaim Telecom Services will integrate Acclaim’s Smart...