Content about Television commercials

April 21, 2013

There's a lot to like about the As Seen On TV category. It has a sell-through rate between 10% and 20%. Margins also are in the double-digits. Best of all, the products that make it to retail shelves are proven winners.

February 5, 2013

Budweiser Super Bowl ad most effective, consumer study finds

Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

January 28, 2013

Budweiser announces birth of baby clydesdale with first tweet: Horse to be featured in Super Bowl ad

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."