November 5, 2012

Telebrands’ new Lint Lizard should be a hot holiday item. The 40-inch vacuum attachment is designed to specifically clean a clothes dryer’s lint catcher and outer vent. It attaches to almost any vacuum host and features a long, 
flexible neck. 


June 21, 2012

Retailers remain bullish on the As Seen On TV category. “Almost every As Seen On TV product outperforms other product categories in drug stores,” said AJ Khubani, CEO of TeleBrands.

March 8, 2012

Telebrands is bringing the popular Sticky Buddy roller product to retail in early May. The lint and dust remover has had strong direct-to-
consumer sales.

February 22, 2012

The economy doesn’t seem to be hurting the As Seen On TV category. A.J. Khubani, CEO of Telebrands, said the company’s business is ahead 20% in 2011 over the previous year, and fourth-quarter sales were up 30%.

February 6, 2012

TeleBrands has launched Sticky Buddy, a new reusable sticky roller that is designed to remove hair, crumbs and more without ruining fabrics.

September 12, 2011

Americans spend three to four hours a day in the kitchen, so housewares — particularly kitchenware — can be a key gift category for drug stores.

July 25, 2011


As Seen On TV products have gained valuable shelf space at drug chains, becoming a formidable department instead of just an item-driven business.


June 21, 2011

As Seen on TV products are grabbing more space in chain drug stores. “Consumer interest is higher than it has ever been,” said AJ Khubani, CEO and founder of TeleBrands. “More retailers are recognizing the importance of the category. More are getting into the category, and those already in the category are giving it more shelf space.”

February 18, 2011

Move over Snuggie and ShamWow — more direct-response products are coming to retail.

February 18, 2011

TeleBrands, a developer of "As Seen On TV" products, has introduced three new innovations.