February 10, 2012

Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

January 20, 2012

Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line.

September 20, 2011

In conjunction with the launch of Procter & Gamble’s new Crest & Oral-B Complete collection, the company released survey findings on the contributing influence of quality oral care among Hispanics, revealing the empowering effect of a nice smile.

September 12, 2011

The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

August 25, 2011

To help combat the negative effects of tooth decay among America’s underserved children, oral care company Plackers, which makes disposable dental flossers, has announced its continued partnership with Oral Health America, a national, charitable nonprofit dedicated to increasing access to oral health care.

August 11, 2011

A lot of prescription and OTC medications carry the side effect of dry mouth, and while it usually is a mere nuisance that quickly passes, its severe forms can increase the risk of mouth sores, infections and tooth decay, especially among elderly patients.

August 2, 2011

In an effort to bring faster relief to the millions of consumers who suffer from tooth sensitivity, Colgate-Palmolive has developed the new Colgate Sensitive Pro-Relief toothpaste.

June 8, 2011

Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.

June 8, 2011

Oasis Consumer Healthcare, a maker of oral health products, has announced the launch of Oasis Age Essential, which it is positioning as the first over-the-counter, clinical-strength formula designed to support the changing mouth conditions of adults ages 50 years and older.

May 23, 2011

Oral care company AloeSense has hired advertising agency Western Creative to design a new website to promote its AloeSense products, including toothpaste, dental floss, lip balm and extra-sensitive toothbrushes.

March 23, 2011

Procter & Gamble's Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

February 2, 2011

In an effort to educate and encourage natural product users to take a more holistic approach to oral care regimens, Nature's Gate will partner with Radius toothbrushes during the month of February to offer discounts on both brands' products via each other's websites.

December 7, 2010

Shoppers are becoming more focused on health and wellness — and they are making the connection between oral health and overall health — so they increasingly are moving from the value segment to premium products, not to mention oral care regimens.


November 11, 2010

In recognition of Diabetes Awareness Month, Colgate Total is offering consumers tips to build good...

September 29, 2010

The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity...

June 27, 2010

Procter & Gamble's Crest Pro-Health sensitive shield kicked off the Summer of Sensitivity campaign Monday...

March 30, 2010

Colgate has introduced a new line of professionally inspired toothpaste dubbed Colgate ProClinical....

March 16, 2010

Natural personal care company Burt's Bees has introduced a line of Burt's Bees natural toothpaste....

March 15, 2010

Crest Pro-Health has launched Sensitive Shield, a sensitivity toothpaste that blocks the painful triggers from...

February 23, 2010

In recognition of American Heart Month, a national coalition for women with heart disease and...

March 2, 2008

Proctor & Gamble’s Crest has developed a new Crest Healthy Radiance Toothpaste System available beginning...

November 18, 2007

Colgate-Palmolive has teamed up with Aetna to educate Aetna members about the association between oral...