Baby Comfy Care won this year’s Drug Store News/ECRM Best Product Award in the personal care, oral and baby category for its Deluxe Safety Nail Clipper at ECRM’s Personal Care, Oral and Baby event from July 12 to 15. St. Louis-based Handi-Craft Co. was named as the finalist for the Dr. Brown’s Options Baby Bottle.
Drug Store News spoke with Betsy Walker, Community Relations director at Cardinal Health, about its medication-abuse prevention program, GenerationRx, as it launched its new branding and website initiatives.
While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.
Rite Aid recently deployed an internal social media app called Applause that gives the entire team an easy way to quickly praise their colleagues. “Recognition and celebration is an important part of our culture,” Bob Thompson, EVP of operations at Rite Aid, told DSN.
Rite Aid has its merchandising strategy down to a fine science. Even as the merchant team reporting to Tony Montini, Rite Aid EVP of merchandising, delivers a standardized shopping experience to Rite Aid customers, the company’s merchants are constantly experimenting with new ideas that help differentiate that shopping experience from the store across the street.