In a recent survey, more than half of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of repeatedly blasting generic advertising messages.
Brian Tilzer, SVP and chief digital officer of CVS Health, sat down with Drug Store News at the opening of the CVS Digital Innovation Lab in Boston on June 18 to discuss the strategy behind the lab and CVS’ larger goals for transforming healthcare through digital technology.
Menasha has announced that, during the Point of Purchase Advertising International’s 2nd Annual East Coast POP-UP Creative Gallery held in late May, it won a POP-UP Creative Award for its Coty Sally Hansen Miracle Gel family display.
Mass retailers still reign supreme when it comes to stocking up on beauty products. That’s according to the findings of an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.
DSN senior editor Antoinette Alexander examines in-depth sales activity in the skin care, at-home devices, fragrance, feminine care, oral care and sun care categories, including the latest trends, in this multi-page report.
Cosmederm Bioscience’s TriCalm OTC itch-relief solution was recognized in May by the journal Clinical, Cosmetic and Investigational Dermatology,, which published a study finding that Cosmederm’s solution was superior to diphenhydramine 2% and hydrocortisone 1%.
While online sales of allergy products may still be relatively low, thousands of consumers are making these purchases online — and many millions more are using the Web to learn about products and decide which brands to purchase.