SmartStory Technologies on Tuesday announced it has deployed its SmartStory enterprise platform, which automates the delivery of short, sequenced and personalized videos in several U.S. retail pharmacies.
Recognizing the important role that community pharmacy plays, McKesson has long focused on providing solutions to help pharmacists improve patient adherence and enhance patient outcomes as evidenced by programs and solutions offered through McKesson Patient Relationship Solutions (MPRS). However, the growing understanding of pharmacists’ impact on adherence and its importance in today’s evolving healthcare landscape has validated pharmacy based solutions as McKesson bolsters its portfolio of tools.
They say the early bird catches the worm, and that was definitely the case as attendees of this year’s McKesson ideaShare conference arrived at some early morning continuing education courses last week that were geared toward enhancing the pharmacy as a business and improving patient outcomes.
Nail Media Group announced its new name, Nail Marketing 360. According to the company, this rebranding reflects the wide range of marketing services the agency has provided in recent years to better accommodate the growing needs of its clients.
DSN had an opportunity at McKesson ideaShare to talk to Eyad Farah, senior director of retail product development at McKesson U.S. Pharmaceutical, about McKesson’s digital strategy for retail pharmacy and helping pharmacies leverage mobile and digital technology to engage, support and retain patients.
Abbott, the makers of Similac, studied the diets of more than 80 lactating women to assess how their nutritional intake compared to dietary recommendations. In the study, only 1-of-10 breastfeeding moms on average got 100% of the desired levels for DHA, lutein and vitamin E from their diet.
ScriptPro and TCGRx announced that the companies will be exclusive partners in a distribution and co-marketing agreement that allows ScriptPro to bring TCGRx adherence packaging technologies to retail pharmacies throughout the United States.
Fifty-four percent of online shoppers feel that they are more conscious of their security online compared with 12 months ago, following a string of high-profile security breaches at various international retailers and brands. Of the 2,000 online consumers surveyed as part of EDigitalResearch's and IMRG's EcustomerServiceIndex, 50% felt that retailers should be doing more to keep them safe online, especially in the wake of yet more data and security breaches in 2014.
The Food and Drug Administration on Wednesday announced approval for Zydelig (idelalisib) to treat patients with chronic lymphocytic leukemia, relapsed follicular B-cell non-Hodgkin lymphoma and relapsed small lymphocytic lymphoma.
Ateb, a privately held company that seeks ways to improve patient care and enhance pharmacy operations, announced that pharmacy veteran Mark Gregory, R. Ph., will join its team to assist with business development.
“You have to be willing to do what your competition is not willing to do.” That was one of the key messages from motivational speaker and Olympic speed skier Vince Poscente, which also tied into the message Steve Courtman, president of Health Mart, and Tony Willoughby, Health Mart chief pharmacist, had for attendees at Tuesday morning’s Health Mart Annual Meeting.
Tuesday morning’s Health Mart Annual Meeting provided franchisee members with an overview of recent investments in the franchise and McKesson’s plans to “help level the playing field” for independent pharmacies through new programs that improve patient outcomes and pharmacy efficiency, as well as more flexible and local marketing efforts.
DSN had the opportunity at McKesson ideaShare 2014 to talk to Michelle Gilliam, director of Health Mart marketing, about how the Local Marketing Support program is helping its members stay competitive by attracting new customers and showing value to existing customers.
After speaking at the Health Mart Annual Meeting Tuesday morning, Tony Willoughby, Health Mart’s chief pharmacist, sat down with DSN to talk about how pharmacies can drive adherence and excel in today’s changing healthcare environment.