In part 3 of this three-part exclusive interview series with Target, Steve Lafferty, senior director of Health Care Partnerships, discusses with DSNTV how Target is fueling innovation in health care with its Simplicity Challenge.
In part 2 of this three-part exclusive interview series with Target, Kevin Ronneberg, associate medical director, talks with DSNTV about Target’s growing retail clinic business, how it is simplifying the pharmacy experience and transforming the delivery of health care to its guests.
It has been estimated that specialty accounts for about 20% of the total drug spend, representing tremendous opportunities for industry players including Target. To learn more about the Target Specialty Pharmacy business and how it is helping support patients and manage rising specialty pharmacy costs, DSN senior editor Antoinette Alexander spoke with Kevin Ronneberg, associate medical director at Target.
DSN had an opportunity to talk to Michelle Gilliam, director of Health Mart marketing about helping Health Mart owners and pharmacists promote their pharmacies their way. With more customizable tools and resources to promote their specific service offerings to local patients and prescribers, Health Mart stores can attract new patients and reinforce their value to existing patients.
While online sales of allergy products may still be relatively low, thousands of consumers are making these purchases online — and many millions more are using the Web to learn about products and decide which brands to purchase.