MarketsandMarkets has projected the global market for mobile health apps and other products is expected to reach a value of nearly $21 billion in five years, according to a new report. That's some 3.5 times larger than today — MarketsandMarkets estimates health apps generate some $6.3 billion today. That's also a lot of consumer/patients interested in getting a better handle on their own care — and that spells opportunity for pharmacy operators.
The truth is, these could be very conservative figures. Both smartphone and tablet penetration is on a steep incline across the world, leading to more app downloads. And the baby boomer generation — tech savvy most of them — aren't getting any younger. And that leads to more health and wellness downloads.