Beauty is a big business with diverse outlets for consumption. To help suppliers and retailers better understand who is buying, what they are buying and where they are buying, Drug Store News this month hosted an exclusive webinar from consumer analytics company TABS Group, “2014 Insights into the Beauty Consumer.”
With the youngest of the baby boomers having turned 50 this year, adult incontinence is proving to be a high-traffic, high-frequency category with a decent amount of margin, at least in the drug channel. According to Competitive Promotion Report, the drug channel enjoys a 35% margin in this category on average.
External analgesics is a category replete with growth brands with a base of $497.8 million across total U.S. multi-outlets, and more than 8.1% in growth for the 52 weeks ended Sept. 7, according to IRI data.
How important is social media to beauty shoppers when deciding which products to buy? Which online channels are the most popular among beauty enthusiasts? To answer these questions, among many others, Drug Store News has teamed up with consumer analytics company TABS Group for a webinar to further examine today’s beauty landscape.
Dietary supplement product lines with the strongest growth in overall consumer bases include vitamins B and D, multivitamins and melatonin, the popular supplement that helps regulate sleep cycles, according to the latest TABS Group 2013 Annual Vitamin Study released in May.
Actively promoting an over-the-counter medicine outside of the retail box not only drives foot traffic, but it helps increase sales across households with a higher income and also more heavily indexed OTC product consumers, TABS Group CEO Kurt Jetta told attendees of a webcast covering a recent TABS Group Consumer Value Study.
A recent Prestige Brands survey linked certain professions to a propensity for sore throats. The careers most commonly associated with sore-throat pain were singers (53%) and auctioneers (40%). Healthcare workers (47%) and teachers (37%) also were perceived to be at risk due to their potential exposure to airborne illnesses. Almost 3-out-of-4 of those sore-throat sufferers also were under the weather from a cold or flu.