Content about SymphonyIRI

August 5, 2011

Report: Purchase frequency in drug channel up 6.7%

Despite gas prices being more than 30% higher than last year, cross-channel shopping is alive and well in the consumer packaged goods industry, according to a SymphonyIRI Group report released Thursday.

July 25, 2011

Branding in frozen foods, economy heat up sales

Consumers eating more meals at home and innovation from manufacturers have led to a spike in sales of frozen convenience foods. A number of frozen segments showed double-digit increases in the 52-week period ended May 15.

March 31, 2011

Consumers continue to plan ahead before shopping

While fewer consumers are seeking out private-label options this year, preplanning activities continue to be a priority, according to a new survey conducted by SymphonyIRI Group.