May 21, 2013

Sure antiperspirant and deodorant has unveiled a new packaging design and expanded its product portfolio with two new conditioning solids.

May 10, 2011

Helen of Troy Limited, a designer, developer and marketer of brand name household and personal care consumer products, posted a boost in fiscal year revenues in its personal care segment, primarily reflecting its March 2010 acquisition of the Pert Plus and Sure brands.

January 10, 2011

Helen of Troy, a marketer and developer of brand-name personal care and household consumer products, posted a boost in third-quarter net sales and net income as its personal care segment benefited from the acquisition of Pert Plus and Sure brands.

October 19, 2010

Personal care brands Pert Plus and Sure, which were acquired by Idelle Labs in the...

March 9, 2010

Helen of Troy has reached an agreement to acquire the Pert Plus hair care and...

February 28, 2010

For those personal care manufacturers looking to appeal to men, the potential “is staggering,” thanks...