Church & Dwight is leveraging its First Response brand into the dietary supplement set with the launch of First Response multivitamin gummies, which target reproductive health and prenatal/post-natal need states. First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume gummy form.
GoJo Industries recently expanded its hand sanitizer position with a new purchase opportunity — one that’s mom-friendly, serves an on-the-go need and is incremental to the category — with its launch of Purell Wipes into retail.
The gummy sub-segment within overall vitamins is not only still growing substantially, the dollar volume of that alternative delivery format has reached nowhere near its ceiling of potential, at least not yet. Overall, sales of vitamins for the 52 weeks ended Dec. 28, 2014, were up 0.4% to $6.5 billion across total U.S. multi-outlets, according to IRI.
Move over fellas; the condom aisle isn’t just for men anymore. Well, it never was really, but as retail pharmacies become more adept at discreetly merchandising intimacy health — remember when the pharmacist had to pull the condom display from behind the counter? — there is a trend developing toward marketing condoms with the female buyer in mind.
Perrigo Animal Health in May announced its launch of PetArmor Joint Health Maximum, a supplement for dogs that contains glucosamine, chondroitin, MSM and manganese. It’s an opportunity for retailer’s to associate their store brand with a quality pet supplement.
Is there a niche OTC opportunity on which food, drug and mass retailer pharmacies are not fully capitalizing? If the answer isn’t yes, then the cat is already out of the bag — according to the American Pet Products Association the market for pet supplies and OTC medicines will grow by 4.7% by the end of the year.
What’s Next is a new feature of DSN written by consumer beauty blogger Lonni Delane. The goal is to help give beauty merchants the cutting edge they need to stay ahead of the latest and greatest beauty trends.
It’s been 10 years since Drug Store News first introduced its annual Niche Brand Report, which was created to highlight the role that smaller brands play in driving innovation and growth. The DSN Niche Brands Top 100 measures the leading small- to mid-sized brands with total sales of under $100 million.