Sundial not only has made an impact on how retailers merchandise their stores and what they buy for their shelves, but the company’s efforts go well beyond the four walls of a store, investing in the communities from which it sources its raw materials.
What can retailers do to create a better proposition for the New General Market? Where are the opportunities? How can retailers and brands work together to cultivate New General Market consumers and foster their success? These were the key questions executives at the third annual New General Market Summit faced in a series of vendor panel discussions.
The combined one- and two-letter vitamins and vitamin, herbal and mineral supplement categories saw an all outlet (total U.S.) growth of 3% for the last 12 months versus the year-ago period, yet the food channel delivered gains of 4% while the drug channel lagged at 2%.
In addition to the timeline and visual logbook, new features include a fingerprint login, an events newsfeed featuring diabetes-related articles, set reminders and a break out of pre- and post-meal tagged results.
Industry leaders talk soulful brands, doing good and operating with purpose at the third annual New General Market Summit. In this special report, DSN highlights the big ideas and best practices that emerged from the event.