In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.
Birchwood Laboratories on Wednesday launched B-Sure Absorbent Pads, a thin and highly absorbent alternative to diaper-like undergarments that provide a discreet solution to light fecal incontinence associated with childbirth.
Depend "boldly" re-invited Americans to join The Great American Try On and announced new and expanded celebrity partnerships designed to help give the millions of people living with bladder control issues the confidence to enjoy an active lifestyle.
Hispanicize 2013, the annual Latino trends event, has announced that Procter & Gamble will be the official presenting sponsor for this year's event taking place in Miami Beach from April 9 to 13. This is P&G's first year as the presenting sponsor of the Hispanicize event.
Global perspectives on scientific, regulatory and technical developments in product safety, health and well-being will be the feature as hundreds of experts from the consumer packaged goods industry meet Wednesday at the Grocery Manufacturers Association Science Forum.
Users of McKesson's EnterpriseRx pharmacy system can communicate with patients through several mobile communication pathways and deliver a full-featured mobile pharmacy system using the mScripts mobile pharmacy platform, mScripts said.
The Natural Dentist has launched “Rinse for Relief,” an online resource for proper oral care aimed at cancer patients suffering from mouth sores and other oral ailments, the fourth most common side effect of chemotherapy treatments.