May 18, 2012

Generic drug maker Dr. Reddy's Labs has launched a generic version of a drug used to prevent clotting of the blood.

May 18, 2012

The Food and Drug Administration has approved a treatment for Parkinson's disease made by Actavis, the drug maker said Friday.

May 18, 2012

Friskies has launched a campaign designed to end "cat boredom."

May 18, 2012

PepsiCo's Frito-Lay North America division is developing a gluten-free validation process for its products as part of a multiyear initiative to assure consumers that many of the company's products are gluten free.

May 18, 2012

McNeil Consumer Healthcare on Thursday informed its wholesale customers that it is voluntarily recalling one lot of Imodium multi-symptom relief 18 caplets due to a packaging issue that may have impacted a limited number of blister units in this lot.

May 18, 2012

The National Advertising Division on Friday recommended Dreambrands modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.

May 18, 2012

A diaper rash treatment and skin protectant has arrived in the United States, MarcasUSA said.

May 18, 2012

Perrigo on Friday announced that it has received final approval from the Food and Drug Administration for its abbreviated new drug application for lansoprazole capsules in the 15-mg strength.

May 18, 2012

Generic drug maker Watson Pharmaceuticals is challenging the patent protection of a contraceptive drug made by Warner Chilcott, Watson said Friday.

May 17, 2012

Rogaine has tapped Bill Rancic, an American entrepreneur, motivational speaker and star of the reality show "Giuliana & Bill," to serve as the brand's first-ever "Growth Coach."

May 17, 2012

Charmin has launched a new and improved mobile application that provides users with the ability to search for and rate restrooms across the country.

May 17, 2012

The Food and Drug Administration has approved generic versions of one of the country's top-selling drugs made by eight different companies, the agency said Thursday.

May 17, 2012

Lifeway Foods is expanding the distribution of its kefir line in Target stores, as well as adding new Lifeway products to Target's dairy cases.

May 17, 2012

Prestige Brands on Thursday morning announced the launch of Dramamine for Kids.

May 17, 2012

Prestige Brands closed out its fiscal 2012 ended March 31 on a high note with $441.1 million in revenues for the year, up 31.1%. And fiscal 2013 is looking promising as the company will have full-year contributions from its 17 acquired over-the-counter brands from GlaxoSmithKline.

May 17, 2012

Sagent Pharmaceuticals has launched a generic version of a chemotherapy drug, the company said Thursday.

May 17, 2012

Campbell's has tapped Walgreens' social media director to lead the soup maker's digital marketing and social media efforts.

May 17, 2012

Wolters Kluwer Health has introduced what it called the first mobile application for the Nursing Drug Handbook, the company said Thursday.

May 16, 2012

Unilever is taking what it considers to be a breakthrough approach to hair care — by focusing on the scalp, rather than the ends — with its Clear Scalp and Hair Therapy line that hit North America in May.

May 16, 2012

Abbott on Wednesday launched PediaSure SideKicks Clear, a clear nutritional beverage that helps balance out the diet of picky eaters who may be missing nutrients.

May 16, 2012

Amneal Pharmaceuticals is adding blackberry flavoring to a generic diabetes drug following feedback from customers, the company said Wednesday.

May 16, 2012

Earlier this year, Prestige Brands closed the deal on its acquisition of the analgesic Goody’s Powder. And while Goody’s may be characterized as a legacy brand, it is in no way a tired brand — for the 52 weeks ended April 15, sales of Goody’s Powder were up 1.2% to $15.8 million.

May 16, 2012

Bic Consumer Products USA’s new FlameDisk offers consumers a convenient, portable alternative to charcoal. FlameDisk, which uses ethanol as its main fuel ingredient, heats up quickly and is cleaner than charcoal.

May 16, 2012

Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example.