Boehringer-Ingelheim helped sponsor Team Walgreens/Team Tori to a tune greater than $1,000 for colon cancer research at the 2013 St. Louis Undy 5000, a family-friendly 5K run/walk created by the Colon Cancer Alliance. BI is a regular sponsor of Undy 5000 events under its Dulcolax brand.
Starting this month, the more than 8.6 million readers of Costco Wholesale's member magazine will be able to use smartphones and tablets to scan more than 50 digital watermarks included in articles and ads.
The Food and Drug Administration has 30 days to approve over-the-counter availability of the emergency contraceptive Plan B One-Step to women of all ages, according to a decision issued by Judge Edward Korman of the U.S. District Court, Eastern District of New York.
Happy Family, an organic food brand privately owned and operated by moms, has introduced a line of organic Greek yogurt, fruit and veggie combination pouches for babies and toddlers, the company announced.
The National Advertising Division on Friday recommended that Matrixx Initiatives discontinue advertising claims that suggest its homeopathic Zicam Cold Remedy products prevent users from catching a cold.
A study conducted in mid-January by the Organic Trade Association shows U.S. families are increasingly embracing organic products when they shop. The study also showed increased trust in the U.S. Department of Agriculture Organic seal to properly label organic products.
In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.
Birchwood Laboratories on Wednesday launched B-Sure Absorbent Pads, a thin and highly absorbent alternative to diaper-like undergarments that provide a discreet solution to light fecal incontinence associated with childbirth.