In an effort to emphasize the importance of touch, Beiersdorf’s Nivea brand hosted on Wednesday a consumer-engaging event in New York City’s Herald Square to celebrate National PDA Day and the official start of summer.
Women want more for their money when it comes to beauty and, as a result, are more likely to buy makeup that also offers skin care benefits, such as moisturizing and SPF protection, according to a new report by market research company the NPD Group.
Men older than 50 years of age are more than twice as likely as women to develop and die from melanoma, yet many men admit to not using sunscreen, and even more report not knowing what skin cancer warning signs to look for, according to the results of a survey released by the Skin Cancer Foundation in partnership with the makers of Banana Boat and Hawaiian Tropic brand sunscreens.
The U.S. Court of Appeals for the Federal Circuit ruled in favor of Watson Pharmaceuticals during patent litigation concerning the drug maker's abbreviated new drug application for an overactive bladder treatment.
AstraZeneca and Rigel Pharmaceuticals have entered an exclusive worldwide license agreement for the global development and commercialization of an investigational treatment for moderate to severe chronic asthma.
A drug maker and a teaching and research affiliate of Harvard Medical School announced a new collaboration to promote the development of new medicines for the treatment of diabetes and related disorders.
The market for health and beauty care products targeted to minorities continues to advance at a healthy pace, and marketers should be ramping up in new products and marketing campaigns sooner rather than later, according to a new report released from Packaged Facts.
Only about half of U.S. adults received selected preventive services — such as screenings, consultations and prescriptions — from a healthcare professional before 2010, according to a study published last week by the Centers for Disease Control and Prevention.