June 6, 2016

"After the success in Walgreens' sister company Boots, Pure Gold Collagen has been the first and fastest growing liquid beauty vitamin in the U.K.," stated Tony Sanguinetti, CEO Minerva. 

June 6, 2016

Meredith Corp. is leveraging its intent data to CPG manufacturers in four areas: food, parenting, home and women, the last of which touches on lifestyle, beauty, health and wellness,  Ad Exchanger reported Monday. "The level of granularity CPG manufacturers require to forecast intent can make it difficult to predict purchasing patterns at scale," Ad Exchanger reported. "But Meredith’s ability to draw corollaries between different verticals helps marketers access a wide range of consumers." (Ad Exchanger

June 3, 2016

Industry has long supported state efforts to curb teen OTC cough medicine abuse and has worked to increase parental awareness through its StopMedicineAbuse.org campaign, CHPA stated. 

June 3, 2016

The survey, conducted online by Harris Poll among 622 U.S. women ages 18-54, also found that 2 in 5 (41%) of women indicated that they believe people are judgmental of women who have a UTI.

June 3, 2016

Included in the offering, the EmbraceEVO Complete Gestational Diabetes Monitoring Kit represents a diabetes category first and includes a nine-week supply of high-quality testing supplies.

June 2, 2016

The new product is available at all major retailers, including Walmart, Target, CVS, Walgreens and Rite Aid, with a suggested retail price of $26.49.

June 2, 2016

Quell launched in Target stores in April, and Drug Store News featured the device as part of its look at wearables in its May issue.

June 2, 2016

In this special New General Market report, DSN explores brands that emotionally connect with today’s new consumer, building community and advocacy with their diverse consumer bases.

June 1, 2016

Vogue International’s OGX brand shares its secrets to catering to the female New General Market consumer.

June 1, 2016

Beiersdorf leverages social media to introduce consumers — and engage existing customers — to each of its brands

June 1, 2016

Boulder Canyon Authentic Foods has introduced three new potato chip flavors — Coconut Oil Pineapple Habanero, Olive Oil Sweet Vinegar and Olive Oil Red Chili— cooked in 100% natural oils.

June 1, 2016

Gaps in products on the market, especially those in packaging appealing to children, helped Hyland’s revamp existing products and create new products.

June 1, 2016

Of everything Unilever has learned about the New General Market, the most resounding lesson is that consumers in this group are savvy, know when they are being “marketed to” and consequently demand authenticity in any communication.

June 1, 2016

Conair's Virtual Hairstyle Makeover Tool allows consumers to engage with the brand while shopping, seeing how they look with different hairstyles, as well as experimenting with and customizing their own looks. They can then purchase the appropriate styling tool to replicate the look or looks they created at home.

June 1, 2016

In this report, DSN examines in-depth sales activity in the healthy snack category, highlighting new products that are shaking up the consumables aisle.

June 1, 2016

The vitamin/mineral/supplement category was up 4.6% for the 52 weeks ended April 17 across total U.S. multi-outlets, according to IRI. When you add the related adjacent wellness categories, the total business tops more than $12.8 billion on a similar middle-single-digit growth rate.

June 1, 2016

Consumers are driving change in the snack category with their ever-increasing demand for organic, non-GMO, vegan, gluten-free and other more natural snacks, and major CPG companies are following up with commitments to remove artificial ingredients.

June 1, 2016

As a format, adult gummy vitamins continue to trend well, and sales of gummy formulations across both adults and kids were up in the first quarter of 2016.

June 1, 2016

The retail store is an ecosystem, according to Dan Mack, managing director of Mack Elevation. “More than ever before, all of us are investing in the shelf. That experience matters. It is as much a part of the brand as your brand is [part of] the category.”

June 1, 2016

For The Mentholatum Company, improving the quality of its marketing efforts is heavily predicated on shifting more activity to digital, social and mobile platforms.

June 1, 2016

Edgewell tees up its message to the New General Market to match the audience.

June 1, 2016

ARP and Abbott surveyed 1,480 Americans ages 50 years and older and found that while a majority see themselves as being in good health, 1-in-2 reported that they wished they had more strength or energy.

June 1, 2016

People now look for brands that reflect and share their values.

June 1, 2016

Henkel not only has one of the highest engaging brands with millennials, but the company is making sure its team is as up to date with social digital tools as its youthful fans.