Edgewell Personal Care is taking the fight to its competitors with its latest initiative for its Schick shaving brand. Fox Business reported Wednesday that Edgewell had launched SchickHydro.com, offering a subscription service for refills of its blades that fit Schick razors. (Fox Business)
Drug Store News spoke to Chandra Coleman, Coty VP U.S. Marketing for Sally Hansen, about the new Rimmel London Edge Your Look campaign and what it says about Coty’s larger efforts to expand its marketing reach to social consumers.
Nearly 80% of respondents reported DIR fees as a very large magnitude challenge, with 83.3% reporting this as a very immediate challenge. Seventy-eight percent of respondents reported MACs not being updated quickly enough to reflect changes in wholesale drug costs as a very large magnitude challenge, with nearly 80% indicating it as a very immediate challenge.
According to Packaged Facts, a large percentage of pet product sales growth is online. Not only are higher numbers of consumers buying pet goods online, but they are spending more of their pet product dollars online.
Hamacher Resource Group’s New Item Review team, in its ongoing evaluation of new products, evaluated a whopping 2,685 health, beauty and wellness items in 2016. The top 40 are listed in this special report.
Sales of artificial eyelashes packaged with adhesives rose 31% to $157 million, according to IRI data for multi-outlet retailers for the 52-week period ended March 19. Eyelash adhesives kicked in another $30 million and showed growth of 24%.
Drug and discount stores have managed to lure customers away from specialty and department stores to their doors for color cosmetics, where brows and lashes are leading the charge to attract shoppers, skin care and bubble bath products.
As more Americans wrestle with the cost of their health care, they continue to gravitate toward better lifestyle choices, which means niche products that were at one time only purchased by body builders and serious athletes have become appealing to the mainstream consumer.