February 6, 2012

More fans wished New York Giants quarterback Eli Manning well before his Super Bowl win Sunday than fans of the opposing quarterback — New England's Tom Brady.

February 1, 2012

Procter & Gamble and comedian Larry the Cable Guy on Wednesday awarded a pair of Super Bowl tickets to three winners of the Prilosec OTC "A Better Way to Tailgate" challenge.

January 30, 2012

PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.

January 19, 2012

Dannon is showcasing its Greek yogurt line with a new advertisement that will debut during Super Bowl XLVI.

December 20, 2011

A Mars Chocolate North America brand will be showcased during Super Bowl XLVI.

September 27, 2011

Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.

September 26, 2011

Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints.

July 25, 2011

Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

April 25, 2011


In the May issue of Consumer Reports, a report found that such independents as McKesson’s Health Mart franchise group are delivering the goods.


McKesson helped capitalize on what has always been an exemplary Health Mart patient experience at the top of last year with a multi-
million-dollar ad campaign that included an ad during the New Orleans Saints/Indianapolis Colts Super Bowl. That 2010 campaign featured real Health Mart pharmacists with stories on how they have impacted their local communities by taking the time to care and provide special services.


February 7, 2011

Super Bowl viewers got a surprise while watching the Big Game on Sunday: A commercial featuring an exclusive song about retailer H-E-B, performed by country star Jack Ingram.

January 25, 2011

Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

January 19, 2011

During the Super Bowl, football fans look forward to guilt-free snacking and will fumble on healthy eating goals for the day, according to the 2011 "Supervalu Snack Down Survey" by Harris Interactive.

December 20, 2010

Procter & Gamble brands Vicks DayQuil and Vicks NyQuil last week kicked off its “Search for the Most Dedicated NFL Fan” — a new Facebook contest featuring two tickets to Super Bowl XLV as the top prize.

December 10, 2010

Take a quick glance at the top 10 list, and not knowing that these are the brands resonating with today’s children/young adults, you might mistake this for a list of the top 10 advertising campaigns. Or the top 10 social media campaigns. Or the top 10 Super Bowl commercials. Or the top 10 things you’ll most likely find in your teen’s room.

September 13, 2010

Febreze has kicked off its Game Day Freshness Tour with the help of the National...

August 15, 2010

Mars Chocolate North America is offering football fans a chance to see the Super Bowl...

July 8, 2010

Colgate-Palmolive is teaming up with three players from the National Football League's New Orleans Saints...

February 28, 2010

Can two-time Super Bowl coach Jimmy Johnson do for the supplement male enhancement category what...

January 27, 2010

Mars said will satisfy fans' hunger for a laugh with its new advertising campaign that...

January 16, 2008

Unilever’s Sunsilk brand is looking to reach women through its new “Life Can’t Wait” campaign...

January 13, 2008

Just for Men has named Emmitt Smith as the newest member of its team of...