April 27, 2014

More than 350 executives who participated in Anda’s Seventh Annual Supply Chain Symposium Thursday and Friday in Phoenix, including a record 25 retailer representatives, were treated to keynote addresses from sport legends Julius “Dr. J” Erving and four-time Super Bowl champion Joe Montana.

January 24, 2014

M&M's World in Times Square and WFAN, a 24-hour all-sports radio station, will partner to offer a live broadcast for more than 12 hours each day from Monday, Jan. 27 to Friday, Jan. 31.

January 24, 2014

M&M's brand character Yellow will steal the spotlight in a new 30-second commercial in the first half of Super Bowl XLVIII, Mars Chocolate said.

January 22, 2014

Bud Light is launching a "Stay in the Game" campaign that will help fans to make smart choices during Super Bowl XLVIII.

January 21, 2014

With Super Bowl XLVIII only weeks away, Procter & Gamble’s Gillette has announced the chance for football fans to score last-minute tickets to The Big Game.

January 15, 2014

Unilever’s Axe brand has unveiled Axe Peace, both a new line of products and a campaign designed to bring young people together to affect change with a single act: a kiss.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

October 17, 2013

Nestle is planning to launch a cup version of its popular Butterfinger candy bar next year, the company said.

October 2, 2013

Procter & Gamble’s Gillette has announced the kick off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.

September 6, 2013

Bud Light announced on Thursday the start of its newest marketing campaign for the 2013 National Football League season. The official beer sponsor of the NFL, Bud Light's new campaign will include new TV creatives and NFL- and team-specific packaging.

March 8, 2013

Brewers finally have something to celebrate. After three years of flat performance, the category is up 5.3% due to a flurry of new introductions.

February 5, 2013

Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

January 31, 2013

Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

January 31, 2013

A line of OTC products from Australia will hit the shelves of Walgreens Friday.

January 30, 2013

The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

January 28, 2013

To celebrate the biggest product launch in its 30-year history — the launch of the Apollo line of products — Unilever’s Axe men’s grooming line will premiere a television commercial titled “Lifeguard” on Feb. 3 during the third quarter of Super Bowl XLVII.

January 28, 2013

Budweiser launched its first Twitter account on Jan. 27, and made a splash with its first tweet: an image of a newborn member of the "Budweiser Clydesdales Class of 2013."

January 25, 2013

Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

January 23, 2013

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

January 14, 2013

Mars Chocolate North America launched a new integrated marketing campaign for M&M's Brands called 'Better With M.' The campaign will feature a 30-second commercial to air during the first quarter of Super Bowl XLVII.

January 8, 2013

Budweiser will introduce the latest addition to its line of beers later this month, the company said Tuesday.

December 17, 2012

For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.

November 14, 2012

In recognition of Veterans Day, CVS Caremark paid homage to nearly 50 disabled military veterans from across New England on Nov. 10, treating them to a football skills camp at Gillette Stadium in partnership with the New England Patriots.

October 15, 2012

Tide’s online photo campaign, “Show Us Your Colors,” is offering fans a chance to win a trip for two to Super Bowl XLVII. The “Show Us Your Colors” contest is P&G’s latest addition to the brand’s season-long celebration of the pride and passion football fans show for their teams.