Greater consumer awareness about sun safety and the harmful effects of soaking up too many rays has helped boost the sun care segment, but experts will no doubt tell you that there remains much room for improvement.
Looking to change sunscreen habits for those with darker skin tones, La Roche-Posay and the Women's Dermatologic Society have teamed up to take a stand by not just raising awareness, but encouraging true behavioral change through educating on two key motivators.
GlitterTots has introduced its new Jungle Screen, which uses all natural ingredients, including lemongrass, citronella, cedar and peppermint oils, to prevent bugs from biting, all while providing broad spectrum sun protection.
Energizer Personal Care, the makers of Banana Boat brand sunscreen, announced the availability of four new products in mass grocery and drug retailers nationwide, including a formula designed specifically for men.
Supergoop!, which makes multi-functional sun care formulas, has teamed up with entrepreneur and international tennis star Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with founder and CEO Holly Thaggard.
Natural personal care brand Kiss My Face has developed a new range of sun care products that use antioxidant defenders vitamin C and E, green tea, goji berry extract, olive oil, shea butter and aloe to provide a hydrating defense against the sun’s damaging rays.
Category saturation and competition from private label may be inhibiting sales growth within the sun care segment, but infusing additional skin care benefits, like antioxidants, and targeting such demographic groups as men and multicultural consumers could help brighten sales.
Having performed more than 8,000 free skin cancer screenings all over the country, La Roche-Posay has been dedicated to raising awareness about the importance of sun safety with its annual SOS – Save Our Skin program over the past four years.
The NPD Group, which tracks prestige beauty, has reported that sales of makeup and skin care with SPF reached $1.1 billion in U.S. prestige department stores from June 2012 to May 2013, a 24% increase from three years ago.