June 12, 2015

There is a new wave of consumers that is quickly becoming the most powerful economic force in retail. Enter: The New General Market consumer.

 
May 20, 2015

The New General Market Leadership platform — a Drug Store News and Mack Elevation Forum co-produced industry platform — kicked off before NACDS Annual Meeting with a special reception featuring guest speaker Michael Yormark, president of Jay Z’s Roc Nation. Yormark’s talk, “The Power of Authenticity and Experience in Reaching Today’s Diverse Consumer,” explored why real consumer intimacy and authenticity are core to creating an “emotional connection” with today’s consumers.

May 7, 2015

Drug Store News and the Mack Elevation Forum have partnered to create a new, multitiered industry leadership platform that will assemble an intimate group of CPG brands that emotionally connect with today’s changing consumer. The New General Market Leadership Forum will bring together leading companies that have demonstrated commitment to building a strong community and thought leadership with a diverse consumer base.

April 25, 2015

The New General Market Leadership platform — a Drug Store News and Mack Elevation Forum co-produced industry platform — kicked off before NACDS Annual Meeting with a special reception highlighting guest speaker Michael Yormark, president of Jay Z’s Roc Nation.

July 12, 2013

As the U.S. population becomes increasingly diverse, meeting the beauty needs of ethnic shoppers continues to become increasingly vital and, as evidenced by the influx of new products, manufacturers are taking note and heeding the call.

May 30, 2013

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand's heritage and how it is catering to the needs of its customers.

April 20, 2013

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand’s heritage and how it is catering to the needs of its customers.