July 11, 2013

Sundial Brands, the maker of natural skin and hair brand SheaMoisture, has expanded its SheaMoisture Baby Care Collection to more than 5,000 CVS/pharmacy stores, 1,500 Kroger locations and more than 700 Stop & Shop/Giant retail outlets nationwide, the manufacturer announced on Thursday.

April 20, 2013

Understanding the needs of the multicultural marketplace, personal care company Sundial Brands, the maker of SheaMoisture, is working to take a new general market positioning at retail. Richelieu Dennis, founder and CEO of Sundial Brands, talked with Drug Store News about the brand’s heritage and how it is catering to the needs of its customers.