Consumer packaged goods brands that dedicate a share of their overall marketing resources to the ever-growing Hispanic market prompted about one-third of their overall revenue growth, according to a study from the Association of Hispanic Advertising Agencies.
Kantar Media on Wednesday reported that overall retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert coupon promotion pages increased 30.7% over calendar year 2011, versus the corresponding year-ago period.
Patients in Canada increasingly are tapping into the healthcare knowledge, expertise and services available at their local pharmacy, with many of them talking to their pharmacist about one or more healthcare issues other than filling a prescription, according to the findings of a new Nielsen survey commissioned by the Canadian Association of Chain Drug Stores.
The Centers for Disease Control and Prevention on Friday issued its latest update on the influenza season to date, or rather the lack thereof. For the week ended Feb. 25, visits for influenza-like illnesses have yet to crack the national baseline of 2.4% this season.
Driving innovation in the year ahead is beauty that’s “plugged in” and encompasses electricity and energy, according to Mintel Beauty and Personal Care, which also predicted that packaging will reflect the increase in interactivity between virtual and real worlds, making greater use of sound, video and QR codes. Enter Kinetique.
A survey sponsored by in-store commerce provider AisleBuyer found that nearly 40% of smartphone-carrying shoppers have abandoned their in-store purchases because of long lines, while 21% will abandon their purchases if there are no registers open.
Lowering health costs will require a greater understanding of differences between two distinct groups of patients, according to a new study, which also noted a growing availability of specialty drugs for complex and chronic conditions outside the hospital.
In preparation for spring, the American College of Allergy, Asthma and Immunology on Friday noted that avoiding certain fruits and vegetables, installing the proper air filters, closing the windows, filling any allergy prescriptions and consulting with an allergist can all prevent the delay of allergy symptom relief for more than 35 million Americans who suffer from seasonal allergies.
Walgreens Specialty Pharmacy on Thursday released data showing that both patients and their health plans can realize savings of up to 60% on the cost of infused specialty medications by choosing alternate treatment sites.
One year after launching a national awareness campaign focused on the benefits of 90-day prescription refills at retail pharmacies, Walgreens on Friday released new data supporting the success of the 90-day refill program and its overarching benefits to patients and payers.
Physicians in 35% of cases involving more than 250,000 newly diagnosed diabetes patients did not follow the American Diabetes Association/European Association for the Study of Diabetes consensus guidelines for recommended treatment, according to a new CVS Caremark study.
It seems insulin production and beta cell functioning may persist despite the onset of Type 1 diabetes, according to research conducted at the Massachusetts General Hospital and published in the March issue of Diabetes Care.
Prescription-only pseudoephedrine regulation has no impact on the methamphetamine trade, according to a Cascade Policy Institute study on the 2005 Oregon law, which restricts access to medicines containing pseudoephedrine.