August 2, 2016

Earlier this year, WebMD surveyed 30,000 WebMD users to ascertain the OTC buying behaviors and preferences of three critical consumer segments — seniors, today’s moms (Gen X) and millennials.

August 2, 2016

To better understand how consumers are making purchasing decisions — and the factors that are driving those decisions — WebMD conducted its “OTC Path to Purchase” study last year, and analyzed the implications for marketers in the self-care space.

August 2, 2016

More vitamins, minerals and supplements were sold online so far in 2016 than have been sold through a Walmart store, TABS Analytics reported earlier this year.

August 2, 2016

Wearables are beginning to gain purchase consideration and traction among all millennials.

August 2, 2016

Brandperx, in collaboration with Drug Store News, recently conducted a survey among 1,000 OB/GYN providers exclusive to the Brandperx network. The survey revealed a powerful opportunity for both brands and retailers to leverage the intimacy and trust of the provider-patient relationship.

August 2, 2016

According to an AARP survey of 1,480 Americans ages 50 years and older, 82% said good nutrition was either very or extremely important to their overall health.

August 2, 2016

For the second year in a row, spending on medicines in 2015 grew by double-digits, increasing 12.2% on an invoice basis to $424.8 billion, according to the IMS Institute for Healthcare Informatics’ medicine report on spending for 2015.

August 2, 2016

As interest in telehealth options increases, so too does the diversification of the services offered through telehealth providers. Both patients and telehealth companies are looking at behavioral health as the next frontier in remote care.

August 2, 2016

PricewaterhouseCooper’s Health Research institute found that 60% of patients would be willing to use their mobile device for a physician visit. he increased interest in telehealth comes as Mordor Intelligence projects the industry will be worth more than $34 billion by 2020.

July 27, 2016

The ALS Ice Bucket Challenge, which went viral in 2014 as a fundraiser for research, has helped identify a new gene behind the neurodegenerative disease ALS, or Lou Gehrig's disease, the ALS Association announced.

July 6, 2016

Consumers have weaved digital into every aspect of their fitness regimens. They are constantly seeking new and novel ways to change their routines. In this special report, ECRM and healthy-living website HellaWella examine attitudes, perceptions and buying habits.

July 5, 2016
Parents are opening their wallets for the upcoming academic year, but being selective in what, where and how they buy.
June 29, 2016

Smart cities hold the promise to potentially make urban areas more efficient, more secure, and even more health conscious. (Forbes)

June 29, 2016

While much has been made about retail clinics’ ability to trim healthcare costs, a study published in the journal Health Affairs this spring suggested that these walk-in health centers may actually boost overall spending.

June 10, 2016

A new study reports that offices equipped with alcohol-based hand sanitizers had 24.3% fewer healthcare insurance claims for preventable illnesses – such as cold, flu and respiratory illnesses.

June 1, 2016

ARP and Abbott surveyed 1,480 Americans ages 50 years and older and found that while a majority see themselves as being in good health, 1-in-2 reported that they wished they had more strength or energy.

May 16, 2016

Companies are rushing to devise strategies to attract millennial shoppers, but what, the New York Times asks, do millennials really want? It turns out that their tastes vary wildly, although there is one uniting factor among this age group. (The New York Times)

April 12, 2016

NEW YORK -- Ten-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences, according to a report in Adweek. The magazine says a study conducted by IAB in partnership with Millward Brown Digital and Tremor Video found that brands running 10-second mobile video ads have greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54. (Adweek)

April 7, 2016

Many retailers’ long-held assumptions about consumer loyalty programs are no longer accurate, according to a new study.

March 24, 2016

Three new healthcare delivery models are emerging in today’s primary care market that really resonate with retail pharmacy, including models that emphasize convenient care, at-your-service care and digital health, PwC’s Health Research Institute noted in February in a webinar outlining the future of primary health care in the United States.

March 8, 2016

Like a powerful tide that gradually eats away at the foundations of a once-impregnable sea wall, the booming market for generic drugs advances and recedes with the rise and fall in the number of branded drug patent expirations each year.

March 4, 2016

In the nation’s hierarchy of most-trusted professions, where does the community pharmacist stand? Near the very top of the list.

February 5, 2016

A new study of the retail habits of Generations Y and Z shows that the different age groups differ when it comes to using computers for online purchases versus shopping at brick-and-mortar stores.

February 2, 2016

Cough-cold marketers like to strike just before the iron gets hot, placing most of their ad placements in support of cold and flu remedies in the two months leading up to the peak of cold and flu season.