April 12, 2016

NEW YORK -- Ten-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences, according to a report in Adweek. The magazine says a study conducted by IAB in partnership with Millward Brown Digital and Tremor Video found that brands running 10-second mobile video ads have greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54. (Adweek)

April 7, 2016

Many retailers’ long-held assumptions about consumer loyalty programs are no longer accurate, according to a new study.

March 24, 2016

Three new healthcare delivery models are emerging in today’s primary care market that really resonate with retail pharmacy, including models that emphasize convenient care, at-your-service care and digital health, PwC’s Health Research Institute noted in February in a webinar outlining the future of primary health care in the United States.

March 8, 2016

Like a powerful tide that gradually eats away at the foundations of a once-impregnable sea wall, the booming market for generic drugs advances and recedes with the rise and fall in the number of branded drug patent expirations each year.

March 4, 2016

In the nation’s hierarchy of most-trusted professions, where does the community pharmacist stand? Near the very top of the list.

February 5, 2016

A new study of the retail habits of Generations Y and Z shows that the different age groups differ when it comes to using computers for online purchases versus shopping at brick-and-mortar stores.

February 2, 2016

Cough-cold marketers like to strike just before the iron gets hot, placing most of their ad placements in support of cold and flu remedies in the two months leading up to the peak of cold and flu season.

February 2, 2016

The natural beauty category is poised to post some of its strongest growth in years, but confusion remains in just what consumers consider natural and organic.

January 29, 2016

According to  a recent study by ECRM and HellaWella, while such natural and homeopathic remedies as essential oils, tea and Grandma’s chicken soup are becoming more prevalent for preventing and treating colds among healthy-minded consumers, OTC medication is still a key component in their cough-cold arsenal. Read more in this exclusive report.

January 12, 2016

See results from a new study by ECRM and HellaWella about consumer perceptions around VMS products and how those perceptions shape their shopping behavior. 

December 30, 2015

DSN examines chain pharmacy, including in-depth coverage of generics, specialty pharmacy and top trends, in this multi-page report.

December 30, 2015

In the vitamin category, private label leads the one- and two-letter segment, with $425 million in annual dollar sales, according to the latest Promo Watch report from Drug Store News, Competitive Promotion Report and IRI.

December 9, 2015

DSN examines chain pharmacy, including in-depth coverage of generics, technology, automation, prescription drug home delivery services and Web-based diabetes monitoring, in this multi-page report.

December 7, 2015

Since 2005 generics have saved patients $1.68 trillion, a report released by the Generic Pharmaceutical Association showed.

December 7, 2015

It’s 7 a.m.; do you know where your customers are? According to a report on global beauty routines conducted by analytics company RealityMine, that’s the peak time for personal grooming.

December 7, 2015

Vitamins have made a comeback.

November 11, 2015

Consider this: 1-in-5 hospital patients end up back in the hospital within 30 days of their discharge. And the biggest factors pulling them back all have to do with medications — either through medication errors, nonadherence or adverse drug events.

October 16, 2015

No area of pharmacy is growing faster than specialty drugs.

October 16, 2015

Within the toothpaste category, Colgate Total and Crest 3D White were the two brands from their respective manufacturers that displayed the highest sales, and they both displayed higher units sold on promotion (28%).

October 16, 2015

Retailers looking to enhance service to their health-minded shoppers would do better to face their food products backward on store shelves, as ingredient lists and nutritional information trump brand names and package design among this demographic, according to a recent study by ECRM and HellaWella, a consumer healthy-living website owned by Lebhar-Friedman.

October 13, 2015

Retailers looking to enhance service to their health-minded shoppers would do better to face their food products backward on store shelves, as ingredient lists and nutritional information trump brand names and package design among this demographic, according to a recent study by ECRM and HellaWella, a consumer healthy-living website owned by Lebhar-Friedman.

August 20, 2015

There are very logical reasons that a growing number of health systems, large payers and insurers continue to embrace the retail clinic model: cost and quality.

August 20, 2015

DSN has partnered with Competitive Promotion Report (CPR) and IRI to create a series of exclusive reports. This article highlights the market performance of major brands in the pain category for both the internal and external analgesic segments.

July 22, 2015

While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.