October 9, 2012

Dasani has introduced Dasani Drops, a zero-calorie liquid beverage enhancer that allows people to add a burst of flavor to their water, the company said.

September 20, 2012

Stride gum is inviting teenage consumers to embrace their individuality with the launch of new ID gum.

January 25, 2012

Gum sales might not be soaring at the rate they once were, but industry experts say there’s still steam left in the category. Functional gums may become a bigger part of the category.

October 24, 2011

Certain chewing gum companies are introducing smaller packs that will carry a lower price tag, according to a new report.

July 20, 2011

Stride spokesman and sports icon Shaun White has helped the gum brand boost its portfolio with a new product.

July 5, 2011

Post Foods has expanded its Pebbles cereal lineup with a limited-edition flavor. New Pebbles Boulders Stone Age caramel apple now is available on store shelves nationwide.

June 22, 2011

Kraft Foods is boosting its marketing efforts for its Stride gum brand with a new campaign.

March 10, 2011

The ridiculously long-lasting gum has tapped a snowboarding and skateboarding champion to serve as the brand's spokesman.

March 4, 2011

NORTHFIELD, Ill. — The active gum category has a new functional addition. Kraft Foods recently introduced Stride Spark, a gum that contains vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.

Manufacturers have been boosting new gum flavors with vitamins and supplements in an effort to help consumers meet their daily nutritional requirements and keep the category exciting. The strategy has worked — gum has seen steady growth over the past few years, outpacing many other confection segments.

February 10, 2011

Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand's portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

October 3, 2010

Revolymer is launching a new brand of gum that is eco-friendly and has long-lasting flavor....

May 10, 2010

Advertisements for gum boasting long-lasting flavor may yield big bucks for its makers....