So is it true that all leaders have vision? Or put another way, can leaders be effective without vision? asks Dave Wendland, VP of Hamacher Resource Group. My instincts suggest that a prerequisite to effective leadership is the ability to create and ignite vision.
Crossix Solutions on Tuesday introduced its latest analytics innovation, Crossix POC Impact, which enables marketers to go beyond prescriber data and capture patient impact for a true representation of campaign effectiveness for the point-of-care marketing channel.
The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.
The vast majority of product launches, reorganizations, mergers and improvement initiatives either fail or grossly disappoint. In all, roughly 90% of major projects violate their own schedule, budget or quality standards.
As rising costs eat into margins, personal care marketers are reducing marketing expenditures, integrating their supply chain and consolidating distribution for improved efficiency, according to findings of recent research from Kline & Co.