December 4, 2013

Crossix Solutions on Tuesday introduced its latest analytics innovation, Crossix POC Impact, which enables marketers to go beyond prescriber data and capture patient impact for a true representation of campaign effectiveness for the point-of-care marketing channel.

October 21, 2013

Big Lots has appointed former Kmart executive Andrew Stein as the company's SVP and chief customer officer, as the company focuses more intensely on bolstering its digital footprint.

June 7, 2013

The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.

February 20, 2013

Diplomat Specialty Pharmacy has hired a former information technology executive as its director of marketing.

December 19, 2012

The vast majority of product launches, reorganizations, mergers and improvement initiatives either fail or grossly disappoint. In all, roughly 90% of major projects violate their own schedule, budget or quality standards.

December 6, 2011

As rising costs eat into margins, personal care marketers are reducing marketing expenditures, integrating their supply chain and consolidating distribution for improved efficiency, according to findings of recent research from Kline & Co.

November 10, 2011

Former L’Oréal executive Mark Anton has joined Marketing Management Analytics as SVP strategic accounts.

September 12, 2011

McKinsey & Co. has earned multiple honors on Vault.com's latest Consulting Firm Practice Area Rankings.

March 7, 2011

Walmart’s U.S. VP benefits, Chris McSwain, was elected chairman of the Integrated Benefits Institute, the organization announced Monday.

September 6, 2010

A leading social media marketing agency to mothers has developed a counterpart for expanding its...

June 17, 2010

The company behind Kleenex and Scott has announced executive changes that "will further enhance its...

March 14, 2010

Most organizations have blind spots hindering their growth and their alignment with their top retail...