August 28, 2014

Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — has arrived stateside, making its debut in The Fresh Market stores across Georgia, North Carolina, South Carolina and South and Central Florida.

May 30, 2014

Jones Soda Co. announced an expansion to its line of natural sodas into the Pacific Northwest, Texas and Canada.

January 8, 2014

Everything from lack of motivation to stress can cause people to find maintaining a healthy diet difficult, according to a new survey by a company that makes stevia-based sweeteners.

January 2, 2014

PureCircle, a producer and marketer of stevia, announced that the Food and Drug Administration has approved PureCircle's Rebaudioside M (Reb M) as a general purpose sweetener for foods and beverages in the United States.

July 25, 2013

Skinnygirl announced today a new line of zero-calorie liquid sweeteners made with natural monk fruit, agave, and stevia that will soon hit store shelves.

June 25, 2013

Vega, previously Sequel Naturals, on Tuesday announced the launch of Vega Sport Sugar-Free Energizer, a supplement that provides an energy boost along with enhanced mental clarity that is low on calories and carbohydrates.

May 30, 2013

Denver-based organic soda company Oogave has begun distribution of its new all-natural diet soda line, Loca, through Fresh Market stores and Whole Foods Northern California. The company also continues to expand the distribution of its original Oogave soda line through Super Target stores nationwide.

May 9, 2013

Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas.

January 2, 2013

To help ensure the quality of popular food ingredients increasingly being incorporated into products sold in the United States and worldwide, standards for omega 3-rich krill oil and natural, low-calorie stevia sweeteners are among the latest proposed revisions to the Food Chemicals Codex, the U.S. Pharmacopeial Convention that publishes the codex announced Wednesday.

August 16, 2012

Yoplait is expanding its portfolio with a new on-the-go item.

July 31, 2012

Tom’s of Maine, a maker of natural personal care products, has announced the return of its Propolis & Myrrh Gingermint baking soda toothpaste.

May 16, 2012

Coca-Cola’s Honest Tea brand began the rollout of its Not Too Sweet Tea, a traditional sweet tea with 40% less sugar and calories than the leading sweet teas.

May 4, 2012

Eruption on Thursday launched its Eruption Effervescent Energy, an energy powder supplement that can be added to any beverage.

April 13, 2012

Drug Store News spoke with Paddy Spence, CEO of Zevia, about the potential for natural sodas in the U.S. marketplace.

March 27, 2012

Truvia is expanding its product line to include an item that bakes and browns like sugar.

March 6, 2012

SodaStream has launched a new line of flavors sweetened with an all-natural plant-based sweetener.

July 15, 2011

Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine.

June 13, 2011

The maker of Sugar In The Raw and Stevia In The Raw products has launched a new television advertising campaign to show consumers "it's only natural."

May 3, 2011

Honest Tea is adding another zero-calorie beverage to its lineup.

April 7, 2011

Crystal Light Pure has added three new fruity flavors to its line.

January 13, 2011

A new antioxidant soft drink has arrived in 12-oz. Rexam Sleek cans.

October 5, 2010

The FRS Co. has enhanced its ready-to-drink beverage line, Healthy Energy....

September 28, 2010

HerbaSway has introduced a hangover support in a ready-to-drink single “shot.”...

September 14, 2010

Reed's is reformulating its Virgil's diet line with a new look and flavor combination....