January 6, 2011

Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.

December 7, 2010

Razor bump eliminator Bump Patrol has announced the debut of its "Smooth Crew" as part of an education campaign to help wipe out razor bumps, a common shaving problem, particularly among men of color.

December 1, 2010

Derma e Natural Bodycare, a manufacturer of natural skin care products, has announced the continued support of the nonprofit Special Olympics Southern California.

November 15, 2010

A natural pet food brand has been named the official dog food of an upcoming...

November 8, 2010

Hygenic/Performance Health on Tuesday announced its Perform pain-reliever brand will be the official external analgesic...

October 31, 2010

The Ladies Professional Golf Association and Wegmans on Friday jointly announced that they will continue...

October 6, 2010

GNC on Thursday announced it would highlight its new “Endurance Wall,” which includes as many...

September 13, 2010

Febreze has kicked off its Game Day Freshness Tour with the help of the National...

September 7, 2010

Sports icon and humanitarian Billie Jean King has been named a co-founder of Mission Skincare,...

August 29, 2010

This year's CVS Caremark All Kids Can baseball camps brought together nine baseball teams, providing...

August 2, 2010

Procter & Gamble is partnering with the National Football League once again to extend the...

June 2, 2010

The maker of Depend products is kicking off its “The Depend Campaign to End Prostate...

May 24, 2010

More than 10,000 children on four continents will bob, float and flutter-kick their way into...

May 18, 2010

A coffee giant has named a new head for its global consumer products group and...

May 16, 2010

Powerade is featuring goalkeeper Guillermo "Memo" Ochoa in the drink brand's first-ever fully integrated marketing...

March 30, 2010

M&M Products Co. has announced the launch of its new Bump Patrol maximum strength shave...

March 28, 2010

Pepsi announced the official launch of "Yo Sumo," an initiative created to show the world...

March 2, 2010

Zico coconut water now is available in new, on-the-go packaging....

March 1, 2010

Gamma Pharmaceuticals on Monday announced a joint venture with Evander Holyfield, former world heavyweight boxing...

February 9, 2010

Stains and odors are no match for tennis superstar Venus Williams, who has teamed up...

February 8, 2010

One of the United States' top young Olympic swimmers, Christine Magnuson, will endorse Cirrus Healthcare’s...

January 19, 2010

A skier with Type 1 diabetes will join the U.S. Olympic team....

January 7, 2010

The Mentholatum Co. on Jan. 8 announced its title sponsorship of select Ironman 70.3 events,...

January 6, 2010

Procter & Gamble has extended its series of U.S. Olympic Team athlete marketing alliances to...