Natural Product Solutions last month announced its partnership with four-time NBA champion, television personality and health-and-wellness enthusiast John Salley on a line of natural supplements called VirMax.
Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.
Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.
Listerine and Reach are helping to improve consumers' oral health habits by supporting the American Heart Association's heart healthy living initiative, "My Heart. My Life," and have tapped Olympic snowboarder Gretchen Bleiler to spread the word about brushing, flossing and rinsing each day as an important part of a good oral health lifestyle.
Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.
The Magic Johnson Foundation on Monday initiated Point Forward Day, marking 20 years to the date that Johnson announced his HIV status and subsequent retirement from the National Basketball Association.
Mission Athletecare, a line of skin care products geared toward athletes, has announced a new partnership with all-star Carmelo Anthony and unveiled the launch of the new Power Grip, Anthony's signature product that aims to give athletes a competitive edge.
NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.
Tennis champion Serena Williams joined OPI co-founder Suzi Weiss-Fischmann at a New York City event on Aug. 25 to officially launch the final series of nail lacquers in her Glam Slam! by OPI promotion, which kicked off earlier this year.