June 14, 2013

Coca-Cola announced last week a new quartet of athletes, including two Olympic champions, a world-class legend and a Paralympic hopeful, who will represent the brand for the Sochi 2014 Olympic Winter Games.

May 29, 2013

Hy-Vee has hired an NBA player to promote health and fitness among children around the Midwest, the supermarket chain said.

May 14, 2013

CVS Caremark on Tuesday announced that a month-long, in-store fundraising campaign at CVS/pharmacy locations throughout the Boston area raised more than $650,000 in donations from customers to The One Fund Boston, which was established by Massachusetts Gov. Deval Patrick and Boston Mayor Thomas Menino to raise money for victims and families who were affected by the attack on the Boston Marathon.

May 6, 2013

The seventh annual Delete Blood Cancer Gala at Cipriani Wall Street broke all records of previous years and raised $3.7 million to support the fight against leukemia and other blood-related cancers. The money raised jointly by beauty company Coty and Delete Blood Cancer, part of the world's largest bone marrow donor center, will help register 55,000 new bone marrow donors and help patients worldwide.

April 8, 2013

Former Division I basketball player and all-pro tight end Tony Gonzalez is teaming up with Clear Men Scalp Therapy to share his tips on executing the Perfect Play during March Madness this year.

March 29, 2013

Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

March 27, 2013

Beiersdorf’s Aquaphor skin care brand has selected Olympian softball veteran Jennie Finch as this year’s representative for its title sponsorship of the 2013 Aquaphor New York City Triathlon.

March 7, 2013

A nonprofit group that provides youth football, dance and cheerleading programs across the country has named MinuteClinic as its official sports physical provider, MinuteClinic said Thursday.

February 22, 2013

The high heat produced by flat and curling irons can damage your hair, but Hairfree brushes by GroomeeZ can provide the same results without the damaging side effects.

February 19, 2013

More than 20 athletes from Special Olympics Florida experienced what it’s like to be a major league ball player when they took part in a recent CVS Caremark All Kids Can Baseball Camp during Red Sox Spring Training.

February 14, 2013

Evander Holyfield, the only five-time world heavyweight champion, will greet Supervalu's Jewel-Osco customers and boxing fans during appearances at two of the retailer’s Chicago stores.

February 13, 2013

More than seven dozen members of the House of Representatives are urging the U.S. Postal Service to continue delivering medications to all Americans six days a week.

February 1, 2013

Star of "The Expendables" franchise, commentator, entrepreneur and six-time UFC Champion Randy Couture is expanding his brand empire to include a men's signature cologne called Xtreme Couture.

November 26, 2012

The long-standing partnership with NASCAR sees an impressive 4-to-1 return on investment.

November 20, 2012

The Bee Bald Man Care Products, a skin care line for men without hair, has joined forces with Knock Out Representation and a number of Ultimate Fighting Championship fighters for the nationwide launch of its collection of products.

November 14, 2012

Consumer products company Spectrum Brands Holdings has acquired a 56% interest in Shaser Bioscience, a privately held developer of energy-based, aesthetic dermatological technology for home use devices, for $50 million in cash.

October 17, 2012

Generic drug maker Mylan and World TeamTennis announced a three-year agreement under which WTT will be renamed Mylan World TeamTennis.

September 24, 2012

Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

September 10, 2012

Procter & Gamble, a worldwide Olympic partner, is celebrating the success of the London 2012 Paralympic Games, and is recognizing the performances delivered by the Canadian Paralympic Team.

August 28, 2012

As part of its support of the Paralympic Games, Procter & Gamble, a worldwide Olympic partner, has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities.

August 15, 2012

Procter & Gamble’s CoverGirl brand has tapped singer and songwriter Janelle Monáe to be its newest CoverGirl.

August 9, 2012

CVS Caremark paid tribute to disabled veterans from New England with a batting camp and full-day experience at Fenway Park in Boston on Aug. 7.

August 1, 2012

In honor of American athletes competing in this summer’s Olympic Games, Procter & Gamble, a Worldwide Olympic Partner, has teamed up with Walmart to bring the “Tour of London” to the United States via a recreation of London.

July 26, 2012

Five-time Olympic medalist Nastia Liukin is teaming up with Fisher-Price to help introduce the new, interactive Fantastic Gymnastics Dora doll.