With Vitacost.com, Kroger will offer customers the convenience to order online and ship to their door with an expanded assortment online. Vitacost.com fields about 45,000 SKUs, and there's a roughly 10,000 SKU overlap when Kroger's mix is factored in.
NBTY, a manufacturer and distributor of vitamins, supplements and sports nutrition, announced last week that it will donate nearly $500,000 of Good 'n Natural bars, Balance Bars and bottles of children's gummy vitamins to support tornado relief efforts in Oklahoma.
Twinlab on Friday launched CleanSeries, a portfolio of sports nutrition products certified gluten free and independently certified by the NSF International product certification program to verify the products meet nutrient label claims.
DRS Health presented attendees of last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference with a line of supplements that's not only doctor-recommended but also doctor-developed. All of the product facings feature a picture of the doctor who helped develop the particular formula.
Operating out of Syracuse, N.Y., Freeman Formula introduced several sports nutrition products at last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference in Atlanta, including a uniquely packaged ready-to-mix meal replacement option branded the Freeman Formula Complete Meal.