July 16, 2014

CytoSport announced the launch of Muscle Milk Organic, available exclusively at Target stores and Target.com.

July 3, 2014
There were two big deals in the nutrition space this week: Kroger bought one of the most successful VMS e-commerce sites in Vitacost.com, and Hormel bought a dominant nutritional/supplement brand in Muscle Milk. 
 
With Vitacost.com, Kroger will offer customers the convenience to order online and ship to their door with an expanded assortment online. Vitacost.com fields about 45,000 SKUs, and there's a roughly 10,000 SKU overlap when Kroger's mix is factored in.

 

November 4, 2013

MusclePharm on Monday announced the launch of FitMiss, a brand of sports nutrition supplements formulated specifically for women, through Walgreens in January.

May 29, 2013

NBTY, a manufacturer and distributor of vitamins, supplements and sports nutrition, announced last week that it will donate nearly $500,000 of Good 'n Natural bars, Balance Bars and bottles of children's gummy vitamins to support tornado relief efforts in Oklahoma.

March 8, 2013

Twinlab on Friday launched CleanSeries, a portfolio of sports nutrition products certified gluten free and independently certified by the NSF International product certification program to verify the products meet nutrient label claims.

February 12, 2013

According to a national survey of fitness enthusiasts who exercise three or more times a week, 82% admitted to falling short when it comes to post-workout nutrition habits, Abbott announced.

October 11, 2012

As many as 68% of American adults take nutritional or dietary supplements, according to an annual consumer survey conducted on behalf of the Council for Responsible Nutrition.

September 18, 2012

Thorne Research on Tuesday announced the development of a line of nutritional supplements targeting athletes under the banner Thorne Performance, in collaboration with Integrative Health Resources.

July 25, 2012

Retailers attending ECRM's Diet, Vitamin & Sports Nutrition EPPS last week identified AeroDesigns' AeroShot Energy as the best new product at the trade event.

June 1, 2012

Full Motion Beverage on Wednesday announced the launch of Full Motion Sports, a wholly owned subsidiary that will focus on the development and sales of sports-related drinks and dietary supplements.

May 22, 2012

Shamrock Farms on Monday announced the launch of Rockin' Refuel Muscle Builder — a protein beverage made with real milk designed to be low in carbs and high in protein — through GNC locations.

April 11, 2012

An energy product formulated with Sustamine, an ingredient created by Kyowa Hakko USA, has hit the market.

February 2, 2012

A Heisman trophy recipient and National Football League quarterback has inked a deal with an iconic sports drink brand.

January 26, 2012

DRS Health presented attendees of last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference with a line of supplements that's not only doctor-recommended but also doctor-developed. All of the product facings feature a picture of the doctor who helped develop the particular formula.

January 26, 2012

Operating out of Syracuse, N.Y., Freeman Formula introduced several sports nutrition products at last week's ECRM Vitamin, Diet & Sports Nutrition EPPS conference in Atlanta, including a uniquely packaged ready-to-mix meal replacement option branded the Freeman Formula Complete Meal.

January 26, 2012

Integrity Health Products is bringing a line of diet aids from Canada, specifically targeting women between the ages of 30 and 50 years, to the U.S. market.

January 5, 2012

The Vitamin Shoppe on Thursday announced the launch of a sports nutrition supplement line called True Athlete.

October 12, 2011

Joint Juice on Wednesday announced its acquisition of the Premier Nutrition Brand.

July 25, 2011

An energy strips brand that recently hit the market was honored with the 2011 Best New Product Award at the Efficient Collaborative Retail Marketing Diet, Vitamin and Sports Nutrition Show.

June 20, 2011

MusclePharm has introduced a sports nutrition supplements line through a licensing deal with MMA Elite of Ultimate Brand Management.

January 25, 2011

Orgain introduced the first certified organic ready-to-drink meal replacement last week at the ECRM Vitamin, Diet and Sports Nutrition conference.

October 5, 2010

Nestle Performance Nutrition on Tuesday announced its entry into the sport dietary supplement category with...

September 19, 2010

Abbott on Monday announced the introduction of EAS Peak, a sports nutrition performance beverage that...

August 19, 2010

Everlast Sports Nutrition on Thursday announced the launch of its ProLine collection, a sports nutrition...